Southeast Asia Brand Manager, Jean Paul Gaultier

The Opportunity

We are looking for a commercially driven and operationally strong Brand Manager to lead one of our prestige fragrance brands across Southeast Asia.

This role partners closely with JV markets and distributors to ensure best-in-class execution of global strategies across diverse SEA markets including Malaysia, Indonesia, Singapore, Thailand, Vietnam & Philippines. You will act as the bridge between Global Brand Teams and local markets — ensuring brand equity is protected while delivering commercial growth.

What you'll get to do

Brand Strategy & Planning
•    Lead regional brand planning and operational deployment across SEA JV/distributor markets.
•    Drive alignment between Global brand strategy and local market execution.
•    Lead the annual regional brand planning for the assigned brand, including A&P allocation and launch phasing.
•    Partner with markets on monthly brand animation plans.

360 Launch & Go-to-Market Strategy
•    Lead the regional adaptation and planning of global marketing campaigns, ensuring relevance to Southeast Asian consumers.
•    Develop and implement integrated consumer engagement plans across ATL, BTL, digital, social, and influencer touchpoints.
•    Partner with regional media and advocacy agencies to ensure executional excellence across the full marketing funnel, from awareness, consideration, purchase, loyalty to advocacy.
•    Coordinate with JVs/distributors to ensure launch readiness and on-time execution.

Post-Launch Review
•    Conduct structured post-launch evaluation across markets.
•    Evaluate A&P effectiveness and consumer engagement metrics and KPIs.
•    Monitor campaign performance and consumer conversions, leveraging learnings and insights to optimize ongoing and future campaigns.

Forecasting & Pricing
•    Lead regional demand planning process in collaboration with local market partners.
•    Consolidate forecasts from JV/distributors and challenge assumptions where necessary.
•    Consolidate regional competitive pricing from local market partners and make recommendations for novelty pricing.

Retailer Management
•    Partner with Sales on key retailer negotiations.
•    Assist in developing retailer sell-in and launch presentations.
•    Provide recommendations on which regional retailer trade programs to participate in.

Key Interfaces
•    Global Brand team, Sales, Consumer Engagement, Visual Merchandising, Education, JV/Distributors, Key Retailers

We'd love to meet you if you have

•    Minimum 6–8 years of experience in marketing and brand management, preferably within fragrances, beauty, luxury, or FMCG.
•    Strong operational marketing background with proven 360 launch experience.
•    Experience managing A&P budgets and forecasting.
•    Highly analytical with strong business acumen.
•    Detail-oriented, structured, and execution-focused.
•    Proactive, hands-on, strong ownership and solutions-oriented.
•    Strong attention to details with a strategic, big-picture perspective.
•    Excellent stakeholder management and presentation skills.
•    Experience working across Southeast Asia markets and distributors is highly advantageous.
•    Entrepreneurial mindset with the ability to thrive in a fast-paced environment.

We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview. 

A few things you'll love about us