Latam Regional Media Senior Manager
Polanco, MEX, MX
La oportunidad
The Regional Media Manager – LATAM will be responsible for developing and executing regional media strategies that maximize brand visibility, engagement and conversion across the region. This role requires a forward-thinking professional who can balance global brand guidelines with local market dynamics, ensuring optimal allocation of media investments across digital and traditional channels.
Tus retos
- Media Strategy & Planning
- Design and implement regional media strategies aligned with global objectives and local market needs.
- Accelerate the transition from traditional media to digital-first approaches, focusing on digital, social media, programmatic buying, and performance marketing.
- Budget Management
- Manage and optimize a significant media budget, ensuring ROI and efficiency across channels.
- Monitor spend allocation between digital and traditional media, prioritizing high-impact platforms.
- Performance & Analytics
- Define KPIs and measure campaign effectiveness using up-to-date analytics tools.
- Provide actionable insights to improve media performance and inform future strategies to both local markets and global brand teams.
- Agency & Partner Management
- Lead relationships with media agencies, vendors and digital platforms.
- Negotiate contracts and ensure compliance with brand standards and regional regulations.
- Cross-Functional Collaboration
- Work closely with marketing, e-commerce, and PR teams to ensure integrated campaigns.
- Align with global media teams to share best practices and leverage synergies.
Nos encantaría conocerte si tienes
- Bachelor’s degree in Marketing, Communications, or related field; MBA is a plus.
- 10+ years of experience in media planning and buying, preferably in luxury or premium brands and/or global media agencies.
- Strong expertise in digital media, social platforms, influencer marketing, and programmatic advertising.
- Proven ability to manage large budgets and deliver measurable results.
- Excellent negotiation, analytical, and project management skills.
- Fluent in English and Spanish or Portuguese; additional languages are a plus.
¿Qué te aportaremos nosotros?
- Una cultura de trabajo emprendedora, creativa y acogedora
- Oportunidades de aprendizaje y desarrollo
- Una empresa internacional con muchas oportunidades de crecimiento profesional
- Un paquete competitivo de compensación y beneficios
Puig 2024. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other than its intended recipient is prohibited.
Área de trabajo:
Communications, Marketing Communications, Marketing Manager, Advertising, Media, Marketing