CDI- Byproduct Marketing Project Manager

L'opportunité

We’re looking for a Marketing Project Manager, covering lifestyle and fashion, who will report to our Byproduct Director.

Experienced marketing professional with the ability to lead lifestyle and fashion projects with strong creative and strategic impact (core lines, limited editions, collaborations, curated projects).

The role is built around three key pillars:

• Coordination: orchestrate internal and external stakeholders, ensuring consistency and smooth execution across projects.
• Strategic vision & 360° marketing: define end-to-end strategies aligned with the brand, from concept to launch, leveraging all key drivers (product, distribution, communication).
• Content & image: ensure desirability and visual consistency across projects, overseeing creative direction and brand assets.

Ce que vous aurez à faire

BYPRODUCT BUSINESS ANALYSIS - Analysis & watch

• Analyze the performance of Byproduct category and make recommendations for an action plan. Bi monthly.
• Monitor sector trends, conduct co-creative benchmarks with product developers.
• Responsible for references life cycle follow up and updates: permanent & limited edition.
• Responsible for retail pricing, ensure coordination with the business dev/pricing team.

• Responsible for arranging internal forecast sessions.

BYPRODUCT MARKETING 360 – Full 360 campaign projects

• Engage in strategic thinking, develop an insightful product plan and build a strategic vision.
• Implement strong 360 package for new launches and ensure cross-functional coordination to reach desired results for each launch: Studio - Image: content; Comms and Press: gifting/communication plan; Go To Market; Visual Merchandising; Training.
• Be a strategic presentations owner: SBS, SIM, brand review, quarterly.
• EM Coordination and analysis with demand planning, in collaboration with Supply purchaser.

BYPRODUCT CONTENT&IMAGE – Assets & Campaign management

• Coordination with Studio for key launches OR find external partners and follow up image / content projects.
• DAM management;
• Packshots and still life needs with studio (yearly management).
• Coordination with touchpoints: e-com and communication team.

Nous serions ravis de vous rencontrer si vous avez

• You are ready to challenge the traditional ways of doing.
• Your interpersonal and persuasion skills, along with a solid sense of rigor, will pave the road to success in this job.
• You are client-oriented, and goals-oriented.
• Not only you are enthusiast and able to adapt easily to any situation, but you are also able to work in autonomy.
• You have explored other fashion and/or lifestyle industry.
• You are proficient in Microsoft Office, especially Excel.
• You have strong analytical skills, including numerical analysis.
• You are fluent in English and French.

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