CDD - Traffic Acquisition Coordinator

L'opportunité

Ce que vous aurez à faire

Before campaign

• Manage campaigns briefs, including copy and assets, and follow up the delivery between internal teams, media agencies and local team. Ensure the perfect execution of the campaigns launch.
• Responsible for all online campaigns’ tracking settings, working closely with all related teams: e-commerce, social media, CRM, image, media agencies, and local teams.
• Responsible for following and updating digital marketing calendar aligning with digital campaigns planning.
• Responsible for reliability and optimization of paid channels’ feeds (stock, availability, categorization, etc.).
• Responsible for collecting and sharing elements between HQ and local teams on all topics relating to online acquisition campaign (guidelines, assets, copy, URLs, naming convention, etc.).
• Participate in building media plan strategy, and monitor its implementation.
• Coordinate and implement campaigns for new markets.

Post campaign  

• Collect and consolidate KPI performance and key learnings per campaigns, formalize recommendations for next actions.
• Responsible for weekly and monthly acquisition dashboard using data from media platforms, agencies’ reportings and internal dashboards.
• Follow the media spending and monitor the budget readjustments.
• Share learning and potential optimizations to all related teams (e-commerce, marketing, local teams, image).
• Conduct benchmark analysis: best practices, digital marketing campaigns benchmark & monitoring of new acquisition/traffic levers...

This list is non-exhaustive and may vary depending on business priorities.

Nous serions ravis de vous rencontrer si vous avez

Hard skills:

• Strong knowledge of various paid marketing channels and technologies, including paid search, social media, display and retargeting.
• Hands-on experiences on interpreting data and creating data decision dashboard.  At ease in using Google Ads or Google Analytics, as well as Advanced Microsoft Excel and Power Point.
• Outstanding communication and presentation skill. A motivated team player who is able to work with different internal and external stakeholders in an international environment.
• Excellent organizational and time management. Result oriented and detail oriented.
• Fluent in French and English with excellent verbal and written communication skills.
• Capable to communicate in complex and technical concepts and ensure the accuracy and understanding of the situation.
• Both analytical and creative mindset.

Experience:

• First experience in managing digital or media campaigns.
• Previous experience in luxury brands handling the diverse markets would be a plus.

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