Retail Events Manager - Carolina Herrera (Fashion)

About Carolina Herrera

It all began with a woman, with style so provokingly chic that the world took notice. Today, the Carolina Herrera Brand is a New York-based fashion powerhouse recognized for creating colorful collections synonymous with fabulous style and bold femininity. With the appointment of Wes Gordon as Creative Director in 2018, the House has reinforced its commitment to the codes established by the founder, while pushing the boundaries of American fashion forward in fearless and fabulous style.

Carolina Herrera is a New York-based fashion house recognized for creating beautifully crafted collections synonymous with impeccable style and bold elegance. Our dedicated team is split across our New York Atelier and Corporate Offices, retail locations across the globe and our Barcelona based Fragrance and Make-up team.

The Opportunity

Reporting to the Director of Global Marketing, the Retail Events Manager will be responsible for the day to day organization of ongoing events pertaining to the global marketing department with a focus on retail, but not limited to other events for the fashion, beauty, fragrance and lifestyle divisions.

What you´ll get to do

Client Acquisition and Relationship Management

• Proactive strategic planning around existing and new CRM Initiatives to enhance client community management and new client prospecting, growing both existing and new clients
• Continued testing and improvement of existing retail CRM tools, in partnership with eComm and digital teams
• Establish marketing plans across existing retail stores and new client acquisition for upcoming openings, aligned with the financial and business objectives of retail division.
• Own ‘always on’ client loyalty program and tailored marketing approach to each segmentation

Events

• Work closely with the Director of Global Marketing and retail teams to identify local needs and retail event opportunities driving sales and traffic to the stores.
• Research vendors and make recommendations based on their creativity, quality, and cost.
• Liaise with vendors to ensure they are meeting specific design direction and guidelines that are in line with Retail Marketing strategy, Visual Merchandising directives, brand, image & budget.
• Play an integral role in planning and coordinating of events and address potential problems that may arise. Plan for potential scenarios that could impact the integrity of the event.
• Manage guest list: send out invitations and monitor daily RSVP status. Create RSVP and attendance report.
• Maintain an elevated standard of client experience, professionalism, ethics, and confidentiality when necessary.
• Track and update Time & Action for each event.
• Develop assets for events including invitation, place cards, menus and on-site décor.
• Assist on site, if requested.
• Collaborate with Logistics Manager and Manager to ensure timely deployment and return of samples loaned for in-store activations
• Strategic quarterly and yearly planning around events calendar within activation budget, driving growth of brand awareness, new client acquisition, existing customer SOW and AOV.

Gifting

• Serve as key inventory holder for all gifting units across categories. Monitor stock levels and work on orders accordingly, including packaging and shipping needs.
• Arrange gifting lists, wrapping, presentation, delivery and deployment.
• Tracking pickup and delivery.
• Manage vendor relationships – track production progress, negotiate quotes and deadlines, receive and process invoices.

Reporting

• Compile post-event recap analysis to identify future opportunities and to track ROI.
• Proactively conduct ad-hoc analysis to review and track client interactions and behaviors to identify trends, opportunities, and areas for improvement.
• Assist in compilation and information gathering for weekly Marketing and Communications report.

A reasonable estimate of the current salary is $70,000-$90,000 USD.

We´d love to meet you if you have

• Self-motivated, creative and resourceful individual with deep understanding of global press and fashion creative landscape and innate sense of luxury storytelling extending to beauty and fragrance.
• Confident and comfortable in represent the brand internally and externally to key stakeholders and partners.
• Strong communications, interpersonal and relationship building skills; able to work as a team, keen multitasker who can spearhead projects on his/her own with accountability.
• Strong computer skills (MS Office, Fashion GPS, Lefty, Adobe Acrobat a plus but not required)
• Budget/revenue management experience preferred.
• Proactive, Energetic, Curious Out-of-the Box thinker with strong attention to detail and organization skills
• Strong organizational and analytical skills
• Sample trafficking software preferred

A few things you´ll love about us