Regional Sales Manager, Niche Group (Southeast)

The Opportunity

The Regional Sales Manager is a strategic leader charged with exceeding and growing our multi-brand portfolio across both Wholesale and Owned Retail channels. This individual serves as the principal representative for the region, bridging the gap between Global/Corporate strategy and execution at the store level. You will manage a distributed team across multiple locations, driving top-line sales, managing P&L efficiency, and ensuring a seamless, luxury consumer experience whether the client shops in a department store or our standalone boutiques.

What you'll get to do

Commercial & Business Performance:

• Develop and execute strategic business plans to meet or exceed financial targets across wholesale accounts and owned retail doors
• Analyze weekly and monthly sales reports to identify trends, opportunities, and call cycle productivity
• Track sell-out performance against objectives to proactively mitigate market share risk
• Review retail forecasts by door and communicate progress to Sales and Training teams, driving action plans to address gaps
• Manage freelance and T&E budgets with accurate monthly expense review
• Plan, execute, and recap high-impact events in line with marketing guidelines, including pre-event timelines and post-event debriefs
• Submit monthly recaps with competitive insights, event imagery, and emerging market trends to inform future strategy

Retail Partnerships & Field Execution:

• Build and strengthen relationships with Department Managers, Beauty Specialists, and Visual Managers to secure optimal brand placement and support
• Lead quarterly retailer meetings to align event calendars and promotional strategies
• Drive targeted growth through active field selling, side-by-side coaching, and retailer engagement
• Ensure consistent execution across counters, towers, and displays; partner with field teams to maintain brand standards and escalate gaps as needed
• Deliver short, impactful weekly training sessions during store visits focused on selling skills, product knowledge, and brand advocacy
• Act as a brand ambassador, motivating teams with high energy and passion to inspire both selling and buying

Boutique & Omnichannel Operations:

• Oversee daily operations of standalone boutiques in partnership with Retail Operations, Demand Planning/Supply Chain, and Visual Merchandising
• Conduct daily and weekly inventory checks, resolving stock issues promptly with cross-functional teams
• Drive a customer-centric omnichannel experience, ensuring in-store execution reflects the brand’s digital promise
• Partner with store teams to build and retain active client bases through consistent outreach and follow-up

People Leadership & Team Management:

• Recruit, lead, and develop a geographically dispersed team of People Leaders, Store Managers, Account Executives, and Freelancers
• Establish clear communication loops to keep remote teams connected, motivated, and aligned with corporate priorities
• Monitor freelance productivity, manage bookings, and ensure payroll deadlines are met

We'd love to meet you if you have

• 8+ years of leading sales teams in the beauty/fragrance industry, ideally with exposure to both wholesale and retail environments or in a similar environment
• Demonstrated success in managing distributed teams, including the ability to motivate and coach staff remotely and during site visits
• Strong ability to analyze sales data to drive decision-making and result-oriented action plans
• Excellent written and verbal communication skills with the ability to present at the executive level
• Ability to meet deliverables within deadlines, work on multiple projects simultaneously, and operate autonomously in a changing environment
• Good working knowledge of Microsoft Office tools (Excel, Teams, etc.)
• Must reside within close proximity to Miami, Florida
• This position requires approximately 50% travel

We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview. 

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