Product Marketing Manager, Dr. Barbara Sturm

Location:

London, LND, GB

Team: Marketing

Job type: Permanent

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

The Opportunity

Dr. Barbara Sturm is seeking a strategic, creative and highly organised Product Marketing Manager to join the Global Marketing team. As Product Marketing Manager, you will play a pivotal role in supporting the growth of Dr. Barbara Sturm globally; driving competitive and compelling product strategies and global go-to-market campaigns that support and enhance Dr. Sturm’s leading luxury position. In this role, you will be responsible for shaping the international marketing calendar, developing 360 product marketing campaigns, and executing NPD & core marketing strategies across the full Molecular Cosmetics portfolio. This is a highly collaborative role, working closely with cross-functional teams (product development, global marketing, creative, operations, DTC channels and global markets) to ensure the successful and seamless execution of all product launches and sustained growth of the Dr. Barbara Sturm business and product portfolio.

What you'll get to do

Product Strategy & Positioning:
Develop and communicate clear, compelling, and differentiated positioning for core products and innovations that set the brand apart and resonate with Dr. Sturm’s global audience, aligning with the brand’s vision and values.

New Product Launches & Go-to-Market Strategies:
Lead go-to-market strategy for new launches, collaborating with global teams (product development, education, marketing, business development, operations), DTC channels and global markets to ensure seamless execution and maximum impact of all NPD launches.

Product Architecture:
Oversee the strategic structure of the skincare portfolio to ensure a cohesive and elevated offering. Collaborate with product development and marketing to shape our product architecture, identify assortment gaps, and align innovation with market trends. Partner with communications to craft storytelling that enhances consumer navigation and brand differentiation.

Market Analysis & Insights:
Conduct market research and competitor analysis to identify opportunities for innovation and growth. Use consumer insights to refine and optimise product offerings.

Campaign Management:
Plan and execute integrated global campaigns that highlight product benefits, unique formulations, and the brand’s skincare excellence. Ensure alignment with Dr. Barbara Sturm’s voice, aesthetic, and luxury positioning.

Sampling & GWPs:
Lead global sampling and GWP strategies to drive product trial and customer acquisition. Work with product development, operations, and business development to create toolkits guiding global promotional initiatives.

Performance Tracking & Reporting:
Monitor product launch and campaign effectiveness against business objectives. Track KPIs and market data to inform future strategies and ensure success across markets and DTC channels.

We'd love to meet you if you have

Experience: 5+ years of experience in product marketing in the luxury beauty and/or skincare industry.

Skills: Strong understanding of skincare market dynamics, customer segmentation, and luxury skincare landscape. Expertise in creating compelling brand stories and effective marketing strategies. Exceptional project management and organizational skills with the ability to juggle multiple priorities and meet fast-paced deadlines.

Creative & Analytical: Ability to blend creative thinking with data-driven decision-making to drive commercial success. Experience with campaign performance analysis and reporting.

Communication: Excellent written and verbal communication skills with a keen eye for detail.

A few things you'll love about us

An entrepreneurial, creative and welcoming work culture
A range of learning and development opportunities
An international company with plenty of opportunities to grow
A competitive compensation & benefits package

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

Job Req ID: 28662

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