
Consumer Insights Analyst
London, GB
The Opportunity
Six month FTC:
This senior FTC position will influence our insights into consumer behaviour, brand perception, and market trends, leading to more informed decision-making and improving the effectiveness of marketing strategies for our brands.
What you'll get to do
• Lead consumer research projects using qualitative and quantitative methods to uncover insights.
• Analyse consumer data, market trends, and competitors to inform brand and marketing strategies.
• Develop and present marketing reports on campaigns and initiatives at global and regional levels.
• Communicate insights and strategic recommendations to senior leadership, linking consumer behaviour with brand strategy.
• Collaborate with marketing teams to align brand positioning with consumer expectations and market trends.
• Advocate for insights and research across the organisation to drive data-driven decision-making.
• Be the Sell Out champion and a source of visibility to diagnose the performance of our brands in the market.
• Create and update dashboards and reports to track brand performance and consumer sentiment.
• Manage supplier contracts, KPIs, and ad hoc studies, including audience and market analyses.
• Support key meetings (e.g., Business Reviews, Marketing Plans, Brand Alignment).
• Build relationships with stakeholders to integrate insights into brand objectives.
• Perform monthly diagnosis of sales performance, market trends, and business operations to recommend data-driven improvements and strategies.
• Conduct in-depth market analysis to identify trends, opportunities, and competitive positioning to support strategic decision-making.
• Monitor key performance indicators (KPIs) and sales data to track business performance, identify gaps, and drive actionable insights.
• Stay updated on industry trends and consumer behaviour to shape proactive brand strategies and conduct field visits to monitor and capture trends.
• Lead global and local insights studies to enhance company knowledge.
• Serve as a lead on skincare and wellness projects for global initiatives.
• Act as the primary contact for global teams and senior management on UK market analytics and insights for three product categories.
We'd love to meet you if you have
• Experience in a similar role within Marketing, Brand Management or Consumer Insights within the retail industry
• Multicategory expertise with special mention to Skincare and Wellness know-how
• Familiar with Own Retail and Services Insights.
• Strong proficiency in the use of analytical tools (Circana/ Nielsen or similar Sell Out data panels, Kantar, Power Bi…
• Proven experience with translating complex data into actionable insights and strategic recommendations.
• Exceptional communication and presentation skills, with experience influencing senior leadership.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Experience with managing multiple brands/multiple projects with a keen attention to detail.
A few things you'll love about us
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
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