Consumer Insights & Data Graduate (Fragrance & Skincare)

Consumer Health Understanding and Reporting

• Analyse and monitor consumer health metrics (e.g. acquisition, retention, repeat purchase, lifetime value) across brands, markets, and consumer segments.
• Track and report on consumer behaviour, engagement, and performance trends, ensuring insights are clearly segmented by brand, category, and region.
• Deliver clear and actionable insights to digital, CRM, and brand teams to support decision-making and improve performance.

Consumer and Digital Reporting

• Support the preparation of consumer and digital performance reporting, consolidating data and insights across multiple brands.
• Track key metrics including consumer performance, campaign effectiveness, and digital KPIs.
• Provide insight on performance trends, highlighting key drivers and areas for optimisation.

Bespoke Analysis Delivery

• Support the delivery of ad-hoc and deep-dive analyses based on business questions and stakeholder briefs.
• Work with large datasets using SQL and dashboards to extract, manipulate, and analyse data.
• Conduct analysis on areas such as consumer behaviour, retention, customer journeys, product performance, and channel effectiveness, depending on business needs.
• Ensure outputs are aligned to the brief, delivered within required timelines, and presented in a clear and structured format.

Market Research and Insight Integration

• Incorporate first- and third-party market research to enrich analysis and provide additional consumer context.
• Combine behavioural data with research insights to better understand customer motivations, brand perception, and purchase drivers.

• A degree in a relevant field (e.g. Business, Analytics, Economics, Marketing) is preferable but not essential. 
• Experience (internship or academic) in data analysis, reporting, or consumer insights.
• Exposure to SQL, Excel, or data visualisation tools (e.g. Looker Studio, Tableau, Power BI).
• Understanding of consumer behaviour or ecommerce performance metrics is beneficial.