Consumer Insights & Data Director

The Opportunity

As the Consumer Insights & Data Director you will lead the consumer data governance, reporting and insights across the Niche and Wellness brand portfolio. This role involves a deep understanding of the brands ecosystem, in an omnichannel context with a strong consumer and shopper focus, working closely with the Niche and Wellness Brands General Manager's to facilitate strategic business decisions and decoding. You will report into the Niche & Wellness Digital & Consumer Marketing VP. 

What you'll get to do

• Own and manage Consumer data governance, hygiene and consumer level reporting dashboards for niche & wellness brands, GDPR compliance, new data & systems integration, modelling and analysis – clarifying and optimising how the business understands and uses data to make decisions. Ensuing allis fit for purpose across business stake holders and teams.
• Own all Consumer & Marketing campaign reporting across channels within the business, ensuring timely delivery of all Monthly, Quarterly, Year End & Board reporting.
• Deliver qualitative and quantitative insight into Consumer behaviour, attitudes, desires, and demographics, helping each brand shape their strategy across products, markets (new and existing), sales channels, Consumer experiences and marketing activities though rich data insights.
• Nourish Niche & Wellness brands to achieve their global ambition by understanding global market and consumer trends, sizing the opportunities, channels, categories and regions / key markets.
• Lead and manage the consumer insights team and manage the relationships with internal and external research and Consumer data analytics partners to deliver on the group, channel and each brand insights roadmaps.

We'd love to meet you if you have

• Look to continually improve data quality, the single Consumer view, and the analytics toolset.
• Manage delivery of the analytics, research, and wider insight programme; listening to and reacting to changing business requirements to ensure insight continues to drive action within the business.
• Drive adoption of Consumer insights within brands, regions and markets ways of working.
• Building great cross functional relationships to deliver actionable insights and ensure data driven decisions are made across the business with key clients including but not restricted to Marketing, Merchandising, Digital, Retail & Finance.
• Evolve the qualitative research programme, further enabling product, marketing and sales channel teams to get closer to consumers and better understand their attitudes and behaviours.
• Lead the team on qualitative and quantitative projects including the building of market segmentations and overseeing the expansion of our online research community.
• Embracing a roll up your sleeves attitude to lead the team daily! 
• Budget responsibility for research and insight cost centre.

A few things you'll love about us