Retail Activation Manager

The Opportunity

At Puig, we are passionate about delivering an exceptional consumer experience at every retail touchpoint. In this role, you will be responsible for ensuring best-in-class execution along the entire consumer journey. You will lead the definition and implementation of the Retail Experience strategy — across channels, categories, customers, and brands — both for permanent and temporary visibility, online and offline, to drive conversion and strengthen brand equity, in full alignment with our Marketing and Retail strategies.

What you'll get to do

• Translate the brand strategy into impactful trade marketing plans that drive visibility, brand awareness, and sell-out across channels and customers: ideation, planning, negotiation, and budget ownership.
• Define and implement the Retail Plan to ensure visibility objectives: permanent (SOS), temporary (Promo Pressure), optimal location in-store, and brand differentiation (POD) across key POS.
• Lead the omnichannel strategy for assigned accounts, in close collaboration with E-commerce, Key Account Managers, and Marketing teams.
• Set Retail Excellence standards by door and retailer, aligned with Marketing and Sales, and lead their implementation through strong negotiation and follow-up.
• Identify and activate growth opportunities along the consumer path to purchase, ensuring a consistent and premium retail execution.
• Optimize Below-the-Line (BTL) investment allocation by customer, ensuring efficiency and maximizing ROI of promotional and capex spend in line with Puig’s strategy.

We'd love to meet you if you have

•  +3years of previous experience working on permanent and temporary retail activations, ideally within a related category.  
•  Experience in the creation and follow-up of omnichannel trade plans.
• Hold a University Degree in Economics, Business Administration or International Trade. 
• Proficiency in Spanish and English

A few things you'll love about us