Digital Content Graduate

Who we are

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self-expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry. 

With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people’s emotions and are powered by a global team of over 13,000 passionate professionals. With products sold in more than 150 countries and €5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open-minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.

The Opportunity

We are looking for a Digital Content Graduate to join the international digital team for Carolina Herrera, based in Barcelona. Reporting to the Digital team, you will support the creation, organization and contribution of digital content across the brand’s website, helping ensure a consistent, engaging and high-quality brand experience across markets.

You will also have the opportunity to explore and apply AI-powered tools, new content creation technologies and emerging digital practices, contributing to the evolution of the brand’s digital experience, content discoverability and visibility across traditional and AI-powered search environments.

What you'll get to do

• Support the creation and coordination of digital content for the brand website, in line with the seasonal and commercial calendar.

• Support the organization, management and contribution of website content, including landing pages, editorial content, product-related assets and other digital experiences.

• Help coordinate the content production workflow, ensuring assets are delivered, organized and published according to deadlines and brand guidelines.

• Contribute and maintain content within the website's Content Management System (CMS), ensuring accuracy and consistency across markets.

• Partner with Creative, Communication, Media, Copy, Studio and Retouching teams to coordinate the constant flow of digital assets and ensure content is ready for publication.

• Support the coordination of digital shootings and content production across categories, including fragrances and makeup.

• Support the creation and adaptation of digital assets using AI-powered tools, exploring new ways to accelerate content production, generate creative variations and optimize assets for different digital touchpoints while maintaining brand consistency.

• Experiment with Generative AI and emerging creative technologies to support content ideation, asset creation, copy adaptation and digital experiences.

• Support the implementation of SEO best practices across website content, including content optimization, metadata, internal linking and other on-page elements to improve organic visibility and discoverability.

• Contribute to the development and application of the brand’s GEO (Generative Engine Optimization) strategy, exploring how content can be structured and optimized to strengthen brand visibility and relevance across AI-powered search engines and generative platforms.

• Monitor developments in AI search, SEO, GEO and digital content technologies, identifying opportunities and potential applications for the brand.

• Support regular website reviews and quality checks, identifying content updates or improvements needed to deliver the best possible digital experience.

We'd love to meet you if you have

• A Bachelor's degree in Marketing, Communications, Digital, Business or a related field.

• Fluent English; Spanish proficiency is a plus.

• Strong organizational skills and attention to detail, with the ability to manage assets and deadlines simultaneously.

• Strong communication skills and the ability to collaborate effectively with cross-functional and international teams.

• Basic understanding of digital content, UX/UI principles, SEO and e-commerce environments.

• Interest in content creation, digital experiences and brand storytelling.

• Hands-on interest or experience with Generative AI tools and AI-assisted content creation, particularly for creating, adapting or optimizing digital assets.

• Curiosity about AI-powered search, GEO and the evolving relationship between content, search engines and generative platforms.

• Basic image editing skills; experience with Adobe Photoshop or other creative tools is a plus.

• Experience with CMS platforms or digital asset management tools is a plus.

• Familiarity with SEO tools, analytics platforms or content optimization tools is a plus.

• Good knowledge of Excel and PowerPoint is a plus.

• A proactive, curious and experimental mindset, with an interest in testing new AI tools and digital technologies and translating them into practical applications.

• Strong interest in the beauty, fashion and luxury industry.

We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview. 

What you'll love about us