Consumer Insights Manager

The Opportunity

Mission:
The Carolina Herrera team is looking for someone curious and passionate about using data & human psychology to decode consumer understanding and translate them into actionable recommendations to support the teams in their decision making to ultimately drive business strategic decisions. 

Your mission will be to deliver data-driven market and consumer insights to empower the teams to make better consumer insights-led decisions in line with the goals of the brand.

The successful candidate will have a blend of analytical and synthesis competencies, organizational and planning abilities as well as strong interpersonal and communication skills together with
the talent to convey key insights in a visual way. 

What you'll get to do

Your work will be based fundamentally on using a combination of qualitative and quantitative methodologies but also enriching the analysis with the curation of available articles and reports from external partners and starting to further leverage digital data sources and first party data.
And you’ll be an active member of the Consumer Insights community, advocate of the consumer voice ensuring to bring it closer to the different teams (Brands & Markets, Media, CRM, Retail & Digital, etc.).

Specifically, some of the functions will comprise:

• Coordination and implementation of product, packaging and communication pre-tests of new launches for a portfolio of prestige brands world-wide across several beauty categories, primarily fragrances but also makeup, skincare and accesories.
• Receive requests from the team and translate them into briefing objectives and test methodologies, contact agencies, review proposals, lead the studies integrating the team's feedback into the process, ensure data quality, streamlined analysis and actionable presentation of results.
• Give informed opinions on different test methodologies, ranging from agile tactical studies, to solid pricing reviews until strategical positioning research, although mostly being focused on giving consumer feedback on the NPD process.
• Responsible to curate syndicated sources of consumer behavious and provide memorable learnings for cross-functional team.
• And foster best practices sharing, ensuring we make the most of available studies. 

Your key points of contact will be: Research agencies, Brands and markets marketing teams as well as Global cross-functional teams (Retail, Digital, etailing, commercial, etc).
 
We are therefore looking for someone:

• With high capabilities of data analysis & synthesis skills, gathering data from a wide range of sources: 
  • Primary research ad-hoc projects: project management in time and in budget of a diverse typology of methodologies (qualitative and quantitative) from set-up, brief consolidation and fieldwork preparation (questionnaire, discussion guide) through final results.
  • Leveraging data of the unknown consumer as well as the known consumer
• As well as a great communicator with visual presentation skills: 
  • Building relationships with key stakeholders to understand their research needs and work alongside them to embed insights recommendations, respond to category and brand priorities
  • Work closely with wider teams to drive usage and application of insights so as to influence recommendation at global level by bringing innovation in the way insights are shared and presented.
• Multicultural background or wide international life experience highly valued, and manifest keen interest in fashion and artistic fields (architecture, art in general, design…).

We'd love to meet you if you have

Experience: 

• Minimum 5 years of experience in Consumer Insights department (whether in research agency, media agency or client-side) managing qualitative and quantitative consumer studies
• Comfortable in data management with large sets of data to lead data analysis in marketing, media (on & off), retail or digital environment, and natural facility to visually communicate.
• Bachelor’s degree ideally in business administration, marketing, communication, statistics or sociology 

Languages: Bilingual in English and Spanish or French. Any other language would be a plus.

 Competencies: 

• STRONG ANALYLITICAL SKILLS and attention to detail (excellent knowledge of excel) 
• SUPPORTED BY STRATEGIC BUSINESS THINKING. Ability to synthesize lots of data into meaningful insights and recommendations aligned with the company’s strategic priorities.
• SOLID PLANNING AND ORGANIZATION SKILLS with the ability to manage multiple projects and effectively prioritize workload and thrive in a fast-paced environment to drive results.
• ­SERVICE ORIENTATION
  • Proactive mindset and a passion for problem solving.
  • Empathetic mindset balanced with a certain level of assertiveness.
• INTERPERSONAL SKILLS
  • Strong communication, visual presentation (excellent powerpoint knowledge).
  • Charismatic & good team spirit

A few things you'll love about us