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Advocacy Marketing Executive

Location: 

Barcelona, ES

Team:  Communication & Media
Job type:  Permanent

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

The Opportunity

We seek an Advocacy Marketing Executive to lead the community strategy for Carolina Herrera Fashion, Fragrances & Makeup, driving nano/micro-influencer engagement, content creator collaborations, and organic brand growth. The role focuses on executing a global advocacy strategy, leveraging seeding programs, UGC, and social-first storytelling to enhance brand awareness and desirability on TikTok, Instagram, and emerging platforms.This position requires a strategic yet hands-on approach, aligning global and local activations while ensuring cultural and trend relevance across markets.

What you'll get to do

1. Advocacy Strategy & Execution

  • Develop a multi-tiered influencer strategy to foster long-term brand affinity.
  • Adapt global strategies to regional nuances and cultural trends.
  • Drive seeding initiatives, introducing products to high-impact influencers and tastemakers.
  • Collaborate with PR, Content, Digital, Marketing, and Local Market teams to ensure brand alignment.

 
2. Community Growth & UGC Amplification

  • Build an engaged nano/micro-influencer ecosystem to drive authenticity.
  • Develop loyalty programs and exclusive activations for brand advocates.
  • Leverage UGC for organic visibility and social-first storytelling.
  • Identify emerging voices and communities aligned with the brand’s DNA.

 
3. Collaborations & Content Strategy

  • Partner with the PR & Content teams to identify top social media creators for high-impact TikTok-first and Instagram-first content.
  • Oversee gifting programs and experiential activations to drive organic content creation.

 
4. Performance Tracking & Optimization

  • Define and track KPIs to measure advocacy impact on sentiment, engagement, and conversion.
  • Use data-driven insights to refine influencer selection, UGC strategy, and content amplification.
  • Provide regular reporting and strategic recommendations.

 
5. Cross-Team Collaboration & Market Insights

  • Act as a liaison between global and regional teams, ensuring influencer activations align with brand objectives.
  • Monitor regional trends, consumer behaviors, and competitor strategies to drive innovation.

We'd love to meet you if you have

  • 4+ years in Advocacy, Influencer Marketing, Community Management, or Digital PR within luxury beauty or fashion.
  • Proven expertise in nano/micro-influencer ecosystems, UGC, and social-first content strategies.
  • Strong understanding of TikTok, Instagram, YouTube Shorts, and emerging platforms.
  • Experience in seeding strategies, content amplification, and performance-driven influencer marketing.
  • Fluent in Spanish and English.
  • A strategic, data-driven, and execution-oriented mindset.

A few things you'll love about us

  • An entrepreneurial, creative and welcoming work culture
  • A range of learning and development opportunities
  • An international company with plenty of opportunities to grow
  • A competitive compensation & benefits package

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
Job Req ID:  28128

 

Puig 2024. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other than its intended recipient is prohibited.


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