Job Req ID:  22769
Date:  14-May-2022

Singapore, 01, SG

Functional area:  Marketing
Contract type:  1 | Permanent job
Business area: 




Travel Retail Asia Pacific Brand Manager

Location: Singapore



This role reports into the Marketing Director of Travel Retail Asia Pacific and is responsible for the adaptation and execution of marketing strategy for the assigned brands, in order to achieve the strategic and financial goals of the business unit.


This is an end to end brand/product management role where you will work with multiple stakeholders across functions and markets (4 sub-regions – North Asia, South East Asia, Greater India, Oceania). As the brand custodian, the brand manager will not only uphold brand equity but must also be commercially driven, with your finger on the pulse of the market, in order to identify growth opportunities for the brands in the respective markets. This role will be instrumental on accelerating our brands’ presence across Asia Pacific with a focus on the assigned brands’ portfolio - Penhaligon’s, Paco Rabanne, Carolina Herrera & Jean Paul Gaultier.



Functions and Responsibilities:


Brand Management

  • Lead the development and implementation of brand plans in collaboration with Commercial Team for brands under his/her responsibility:
    • Marketing launch and trade animation calendars
    • Prepare and cascade launch plans and post launch assessments
    • Digital marketing and e-commerce - work hand in hand with digital business manager to champion digital marketing initiatives, including finding synergies from offline to online to enhance brand visibility
    • Monitor and analyze brand performances for business reviews and clients presentations
    • Marketing Budget Management
    • Optimize brand portfolio through annual assortment review
  • Ensure brand image and Global messages are respected and aligned with brand standards
  • Lead annual forecasting exercise of assigned brands’ novelties in collaboration with Area Managers & Retail team. Process includes detailed analysis of:
    • Performance benchmarking with past launches
    • Setting and implementation of launch guidelines
    • Estimation of prices and valorization of forecasts for budgeting purposes
    • Entry and verification of data into the CPS (forecasting) portal with the support of Marketing Executive
  • Work closely with demand planning team and commercial team to manage product forecasts



  • In collaboration with Commercial Team and Regional Marketing team, support pricing exercise through pricing studies, analysis and recommendation
  • Organize and review annual competitive price surveys




Trade Marketing

  • In partnership with retail and education team, create engaging brand experiences to enhance traveller’s shopper experience
  • Ensure best in class POS execution of assigned brands in close collaboration with Commercial and Retail team
  • Development and management of sell-out tools



  • Team management of marketing executive
  • Support Marketing Director in the annual organization of TFWA Singapore and BA Seminar
  • Foster cooperation with domestic markets in order to accelerate the brand building exercise in the region and maximize synergies between the 2 channels




  • Experience: 8 years of experience in a similar position from the beauty industry, travel retail experience is a plus
  • Education: Degree holder in Marketing or Business
  • Languages: Fluent in written and conversational English. Essential to have competency in spoken and written Chinese
  • Attributes & Specific Knowledge required:
  • Able to multi-task and thrive in fast-paced environments
  • Demonstrates business acumen and strong analytical skills
  • Solid project management skills
  • Strong interpersonal and communication skills with a team player mindset
  • High energy with a positive learning attitude
  • A strong passion and demonstrates sensitivity to the luxury beauty sector 
  • Has a strong interest and good understanding of the Chinese digital marketing landscape
  • Highly proficient in Microsoft Excel & Powerpoint



Puig 2021. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other than its intended recipient is prohibited.

Job Segment: Branding, Brand Manager, Marketing Manager, Animation, Marketing, Creative