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Job Req ID:  21013
Date:  08-Sep-2021
Location: 

Paris, FR

Functional area:  Digital
Contract type:  1 | Permanent job
Business area:  Fragrances

 

 

 

Global Media Manager H/F

Mission:

 

The Puig Global Media Manager will be responsible for defining integrated Paid, Owned, Earned Media Strategy for leading PUIG Brands. Providing the markets with clear framework so they will operate and adapt locally whilst keeping the strategic consistency.

 

Thanks to deep understanding of the audience based on strong data analysis, the Global Media Manager will recommend the most efficient media mix combining traditional & digital media, as well as paid, owned and earned media tactics, to achieve sustainable and profitable growth.

She/ he will support the local adaptation of the strategy across the world thanks to great network coordination skills, engaging with the media and marketing global and local communities.

Ultimately,she/ he will be able to gather learnings both quantitative through detailed analysis of campaign KPI and results and qualitative with local best practices identification and sharing, to reapply and improve next campaign.

 

The Global Media Manager will also ensure coordination between Brand and Fashion teams are optimal to benefit from media campaign synergies and optimization.

The Global Media Manager have as well a transversal role in the Global Media team, leading some strategic initiatives (DDM framework, Digital / Media Education, tools & methodologies evolution…) which will serve all brands & Markets.

 

 

Responsibilities:

 

  • Develop and implement the Global Media strategy across all platforms and designated brands
  • Nurture key relationships across all media sectors and key digital players 
  • Support Global Marketing teams to evaluate global investment evolution for strategic planning in partnership with Markets.
  • Applying a Goal based approach with clear objective set up, to optimize ROAS.
  • communicate continuously and evaluate progress against key metrics and seek systematically for ways to optimize performance.
  • Accountable for growth and optimization of consumer awareness, through paid, owned and earned media tactics combination.
  • Leverage data analysis in partnership with agency to better understand competitive landscape and key learnings from PCA
  • Collaborate internally with Brand Marketing teams to ensure Media is a contributor to their brand growth
  • Contribute to seek 1st to markets innovation across digital partners collaborate strongly with key centralized resources such as, marketing, digital, PR/influencer, ecommerce, IT, Omnichannel...as well as with Consumer Insights team on understanding audiences and performance of campaigns through SOM trends.
  • Develop and execute ongoing media presentation for Brands and leadership teams and presentation (reporting+education) for fashion houses
  • Maintain strong relationship and collaboration with the media Agency of Record as well as key partners on Earned and Owned media.

 

 

Desired profile:

 

  • Experience: 7+ years in media with agency background and significant time spent in Media strategy across all media channels (TV, Digital, OOH, Print). DDM experience, including modeling methodologies implementation and managed media budgets across multiple brands/sub-brands, client or agency side. Substantial experience with digital media strategy and activation to build synergies with Ecom and Eretail teams. Global and beauty experience appreciated.

 

  • Education: Degree in Computer Science, Engineering or similar.

 

  • Languages: Fluent in English and French, Spanish is a plus.

 

  • Skills:

Strong interpersonal, negotiation and communication skills,

Strong knowledge of digital media landscape and current/emerging platforms & technologies,

Ability to present to leadership,

Analytical & detail-oriented,

Creativity, innovation and brand builder mindset,

Active learner who is willing to experiment and be open minded to new ideas and technology,

Experience coordinating across cross-functional teams,

Experience in a dynamic, matrix organization,

Experience in growing strong partnerships with key digital players,

Experience developing and delivering presentations to various audience levels within an organization,

Out-of-the-box thinking in approaching new and innovative ways of executing.

 

 

Puig 2021. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other tan its intended recipient is prohibited.


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