Job Req ID:  17974
Date:  15-Aug-2019
Location: 

Paris, FR

Functional area:  Digital
Contract type:  1 | Permanent job
Business area:  Fragrances

 

 

 

Digital Marketing Manager

MISSIONS:

 

Puig aims at accelerating digital transformation leveraging innovative marketing tools with a strong focus on consumer insights.

 

True pillar of the marketing/communication team, the digital marketing manager will use data-influenced strategies to get a better understanding of the consumers.

 

Objectives include implementing performance digital marketing strategies in order to qualify the audiences, engage consumers in holistic way and drive sales.

 

The digital manager will also be in charge of developing and using digital marketing tools in order to optimize brand awareness, increase the efficiency of digital media campaigns targeting, and will be the owner of the CRM & loyalty program. 

 

RESPONSIBLITIES

 

  • SOCIAL (owned & earned)
    • Scial media (brands & e-retailers). For e-retailers, develop strong & consistent relationship with community managers
    • Ensure cmpetitive intelligence in social media (competitors assets benchmark and best practices)
    • Optimize assets t drive performance & engagement
    • Analytical reprts

 

  • PERFORMANCE & DATA MANAGEMENT
    • Media-perfrmance driven campaigns (Veepee, SRP, SMS, …) & SEM (ads & shopping). Analyze results through clear and dynamic kpi’s dashboards
    • Lead perfrmance campaign optimization approach, with established framework and decision tree for reallocation of digital budgets across key digital channels
    • Wrk closely with the e-business manager to ensure UTM generation (e-retailers), implementation (through media executive). Analyze and compile results into clear dashboards (draw conclusions on best performing platforms, formats and assets)
    • E-sampling (with marketing)
    • DMP Management
    • Slid analytical reports (kpi’s/dashboards)

 

  • CRM
  • Cordinate & optimize CRM (manage existing databases, initiate tracking, retargeting and community animation thanks to PR e-shop) + develop 1st party data for digital media purpose + develop loyalty program

 

  • CONSUMER KNOWLEDGE & ENGAGEMENT
    • Scial e-listening/reputation (get closer to global team for tools) à regularly share data t convert insights/learnings into media targeting
    • Track and analyze digital cnversations around category and industry topics as well as issues related to brands
    • Cnsumer insights and analysis. Report any relevant insight to brands digital teams
    • Engagement thrugh product testing r community animation

 

  • ECOMMERCE
    • Cordination with e-commerce team on content, promotion, offers
    • Cordinate E-Commerce brand websites with the brands

 

  • OTHERS
    • Digital retail
    • Fragrance finder

 

KEY SKILLS AND EXPERIENCE

 

Fluent in French and English, you are 5-years experienced within a media agency, a pure player and/or an e-commerce actor, no matter the business industry. You are naturally curious and as such will rigorously analyze data and metrics, and report performance to the team and management, providing follow-up strategies and actionable recommendations when possible.

 

You will proactively partner with cross-functional teams (including but not limited to: Global Analytics, Buying, Planning, Digital Commerce, Brand & Social Advertising, CRM, Digital Technology/IT, Retail Marketing, Email Marketing, and relevant global counterparts) to uncover trends and obtain data to provide meaningful insights.

 

You must have strong analytical ability, be detail-oriented and extremely organized, capable of handling multiple projects at once, able to both take direction and be a decision maker, capable of dealing with ambiguity and rapidly-changing priorities, and comfortable working with and presenting to international teams, leadership and external partners. You have a passion for continuous marketing testing and process improvements.

 

 

Puig 2018. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other tan its intended recipient is prohibited.