CDI - Social Media Manager - Rabanne

L'opportunité

The Social Media Manager defines how Rabanne Beauty shows up, behaves and grows across social platforms, 
turning social media into a strategic engine for brand relevance, desirability and audience growth.

Sitting at the intersection of brand strategy, content, culture, community and media, the role sets a clear 
social vision and ensures every platform has a distinct role, audience and editorial purpose - beyond simply 
adapting campaign assets or managing a posting calendar.

The ambition is to make social a source of competitive advantage for Rabanne: a place where the brand builds 
culture in real time, creates conversation, learns from audiences and continuously sharpens its creative and 
communication choices

The Scope : 

The role owns Rabanne Beauty's social media strategy end to end: platform architecture, editorial territories, 
audience priorities, content orchestration, community, paid amplification, performance and social 
intelligence.

It translates brand and business priorities into a social-first roadmap, defines what Rabanne should say, 
where and why, and partners closely with Brand Content, Image and Communication to shape content that is 
conceived for platforms rather than retrofitted to them.

At global level, the role provides direction and governance for markets, uses data and cultural signals to 
identify opportunities, and creates a continuous learning loop between audience response, creative decisions 
and future brand activity.

Ce que vous aurez à faire

Define the social vision and platform strategy : 
Set Rabanne Beauty's global social ambition and strategic roadmap, defining the role of each platform, 
priority audiences, editorial territories and growth opportunities. Continuously reassess the platform mix 
according to culture, audience behavior, category dynamics and business priorities.

Shape a social-first content strategy :
Translate brand, product and campaign priorities into native social ideas and content needs. Partner with 
Brand Content, Image, Communication and agencies upstream to influence briefs, formats, talent and 
production choices, ensuring content is designed to earn attention and participation on social.

Orchestrate the editorial ecosystem : 
Own and arbitrate the global editorial calendar, balancing major launches with always-on storytelling, 
cultural moments and reactive opportunities. Establish clear principles for global and local expression so 
markets can activate with consistency, speed and relevance.

Drive audience growth, engagement and amplification :
Define how organic, community and paid amplification work together to grow qualified audiences and 
increase engagement. Set investment priorities and performance objectives by platform, and optimize 
continuously based on what creates reach, conversation, affinity and efficiency.

Lead cultural intelligence and social listening :
Track audience behavior, brand perception, competitors, creators and emerging cultural signals. Turn social 
listening and platform data into clear recommendations for Communication, Image, Marketing and Content, 
identifying the conversations Rabanne should lead, join or deliberately avoid.

Build a performance and social-first culture : 
Define the social scorecard and learning agenda, moving beyond reporting to explain what is working, why 
and what should change next. Raise social literacy across Communication & Image and make platform 
behavior, audience insight and performance a shared input into brand decision. 

Nous serions ravis de vous rencontrer si vous avez

- Minimum 5 years of experience
At least 5 years of experience in social media, digital strategy, content or brand communication, ideally within a 
global brand, creative agency, fashion, beauty, luxury or culturally driven environment.

- Native or fully fluent English
Native-level English is essential, with the ability to write, present and articulate strategic recommendations with 
confidence in an international environment.

- Strategic and hands-on
Able to move seamlessly from long-term platform strategy and cultural analysis to concrete editorial choices, 
creative feedback and fast day-to-day decisions.

- Culturally curious and personally enthusiastic
Deep personal interest in social platforms, creators, entertainment, music, fashion, beauty and emerging culture. 
Naturally curious, energetic and eager to discover what is next rather than simply follow established best practices.

- Agile, flexible and solution-oriented
Comfortable with changing priorities, short timelines and ambiguity, with the flexibility to adapt quickly while 
maintaining strategic clarity and high creative standards.

- Thrives in a challenging environment
Confident operating in a fast-paced, highly visible and demanding environment, able to challenge constructively, 
make decisions, take ownership and bring positive energy to teams and partners.

Ce que vous allez aimer chez nous