Job Req ID:  18490
Date:  26-Nov-2019

New York, NY, US

Functional area:  Marketing
Contract type:  0
Business area:  Fashion




Senior Omni-Channel Marketing Manager - Carolina Herrera New York (Fashion)


The ideal candidate for the Senior Omni-Channel Marketing Manager is a resourceful and creative thinker, with experience in eCommerce and Retail marketing with an eye on the changing landscape of digital communications and commerce. This role will work closely across marketing, retail and wholesale functions to ensure that Carolina Herrera has a sound marketing strategy in place on a global level across all owned and paid marketing channels.


ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following:



  • Spearhead efforts for the fashion team to launch eCommerce on a global scale:
    • Create and manage production calendar for all creative content and copy needs, working closely with Brand Creative Manager
    • Manage digital market efforts as it pertains to driving eCommerce sales with a targeted and qualified audience
  • Oversee email and acquisition campaigns for CHNY; review website architecture to ensure brand is serving clients at every possible touchpoint
  • Collaborate with third party affiliate partners to maximize exposure and opportunities for paid/organic cross promotion



  • Collaborate with VP Mar/Comm, VP Wholesale and VP Retail on spearheading B2B Client relations for Marketing team, overseeing pipeline for events, physical and digital marketing and cross-promotion strategies both organic and paid
  • Manage co-op budget and serve as liaison for all co-op investments, finding ways and innovative vehicles to maximize ROI where possible
  • Collaborate with Communications Director on ongoing wholesale and retail events on cross promotional opportunities
  • Media Partner and Wholesale Partner Co-Op Management:
    • Budget planning and negotiations
    • Communication of brand needs and review of opportunities
    • Execute Plans
    • Ensuring partners reach KPIs Digital coop partnership
    • Develop creative programs for digital coop opportunities
    • Liaise with retail partners
    • Reporting
  • Spearhead ideation and execution of experiential retail activations with the objective of client acquisition and retention, with clearly defined KPIs



  • Communicate regularly with senior leadership, internal stakeholders and licensee teams to share objectives, strategies and results pertaining to omni-channel marketing
  • Work closely with VP Mar/Comm and Brand Creative Manager on content roadmap that both excites and speaks to brand spirit, and is viable commercially
  • Collaborate with parent company to synchronize efforts and leverage group best practices and resources



  • Manage and present bi-annual Digital Media strategy, focused around the two runway shows each year
  • Collaborate with digital agency partners e.g. UX Designers, ensuring successful digital media campaigns or eCommerce rollout with strong ROI, adherence to timeline and budget. Work with existing partners from parent company to best align budgets under ‘One Herrera’ strategy



  • Create and maintain digital marketing budget (with the exception of social media and influencer activity) and project allocation forecasts, providing monthly updates and reforecasts as needed, including invoicing and tracking
  • Submit invoices or issue Invoices to third party vendors for reimbursement as required



  • 5-7 years in eCommerce and digital merchandising management, familiar with all aspects of eCommerce and digital marketing KPIs and reporting
  • Experience working with external agencies and third party vendors on ongoing project management

•       Deep knowledge of the digital media landscape including, history of working with various            digital publishers, social media companies and analytics software

•       Excellent communication, analytical writing, editing and presentation skills

•       Excellent time management, organization and planning skills

•       Excellent attention to detail

•       Ability to meet multiple project deadlines in fast paced environment

•       Self-starter who works well independently and collaboratively

•       Friendly, outgoing personality with a natural ability for building and maintaining                              relationships



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