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Job Req ID:  19468
Date:  20-Feb-2021
Location: 

Milano, 25, IT

Functional area:  Marketing
Contract type:  2 | Temporary job
Business area:  Fragrances

 

 

 

Digital Marketing Specialist

Functions and Responsibilities

  • Digital Marketing strategy:
    • Design, build and maintain our digital presence, according to Global Digital guidelines and global and local objectives
    • Implement digital campaigns, managing all materials and HQ approvals
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Mastering in data analytics in order to build strong and effective plans/campaigns
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Provide feedback and challenge to HQ on guidelines and global digital strategies when applied to local market
    • The Digital Marketing Manager will be responsible for sharing the full digital strategy with the other functions (Brand Management/Media/PR/E-Tailing), to make sure everyone is in line.
    • She/he will be the day-to-day digital marketing partner with Brand Marketing

 

  • Content:
    • Lead content strategies; identification and request of specific local content needed ( including the local retailers partners ) to Global Brands teams, alignment with marketing goals,  challenging them with new ideas to implement the local Digital Strategy

 

  • Media:
    • Collaborate with the Media area in briefing Media Agency on Objectives and KPIs and challenge them on improving digital media efficiency
    • Carry out post campaign analysis with the help of the Media Agency to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 

  • Social Network management:
    • Leads and defines a Social Media Strategy per brand and social media platform (You Tube, FB, Instagram, Snapshat, Twitter...) according to Global Digital and Brand guidelines, as well as global and local objectives
    • Manages the local social networks pages with strong supervision on local contents,
    • Leads Influencer Marketing: develop and execute an strategy per brand, maximizing digital investments using influencers

 

  • E-Tailing & E-commerce
    • Work together with the Trade Marketing team and KAMs to create the most effective campaigns and redirections towards e-retailers websites.
    • E-retailers’ site content optimization and product review management
    • Collaborate with the ecommerce lead with animations, contents, copy descriptions supporting online merchandising and products pages (for owned websites)

 

 

 

Experience:

 

At least 2-3 years of experience in a similar role, maybe in the same sector. Previous experiences in digital team is mandatory.

 

Education:

 

Bachelor degree

 

Languages:

 

English is a must. French and Spanish will be considered as a plus.

 

Competencies:

  • Strong analytic skills
  • Digital passionate with strong knowledge of the digital media platforms
  • Digital media agency knowledge
  • Teamwork and collaboration
  • Brands/marketing passion
  • Agile and pragmatic
  • Result oriented
  • Entrepreneurship

 

 

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