Job Req ID:  22980
Date:  25-Jul-2022

Miami, FL, US

Functional area:  Marketing
Contract type:  1 | Permanent job
Business area: 




Marketing Brand Manager

Reporting To: Marketing and Retail Director, Travel Retail Americas


As Brand Manager, you will be responsible for defining and implementing the strategy of the Carolina Herrera brand as a main priority, plus others brands as required, in order to achieve the budgeted objectives in terms of Value Market Share and Net Revenues.  


Key Functions & Responsibilities

Be the brand ambassador:
•    On-going contact with global head office teams to gain a solid understanding of brand vision and strategy and identify the most successful ways to tailor it for the TRA market.
•    Clearly convey brand vision and work collaboratively with the TRA cross functional teams for successful implementation of the TRA marketing plans and strategic priorities.
•    Be comfortable working with people at all levels of the organization and able to develop strong collaborative working relationships both internally and externally.
Developing marketing mixes from ideas to launch:
•    Lead local marketing mix planning, development and implementation, in line with brand vision and objectives. Responsible for all day-to-day operational management of the brands.
•    Implement new product launches and strive to maintain growth on core business pillar products, in alignment with the overall brand strategy.
•    Manage product launch and new initiatives from forecast to retail implementation.
•    Maintain and update marketing plans on an on-going basis. Regularly communicate brand plans to cross functional teams.
•    Lead marketing plan presentation to internal team, and less frequently, to retailers.
•    Ensure presentations for new product launches and promotions are 100% tailored to the audience, and delivered in a dynamic, clear and motivational manner.
•    Take a wide, strategic view of all responsibilities and projects, conscious of implications for other departments and proactive in aligning and engaging all in the vision, clarifying requirements of others ahead of time.
•    A strong knowledge of the details of all brand dynamics, sales, objectives, KPIs and all marketing actions i.e. promotions, sampling activities etc.
Monitoring budget, forecast and sales:
•    Establish/manage brand budgets in line financial objectives.
•    Work closely with the Demand Planning and Commercial teams to ensure forecast accuracy and stock availability.
•    Evaluate sales performance at both sell-out and sell-in level, working with the relevant departments on action plans.
•    Partner with Sales and Retail teams to maximize sell-out:
•    Work closely with the Commercial and Retail teams to propose and deliver tailored trade marketing plans based on specific retailer strategies.
•    2 field visits per year to discover the market and monitor activity out in store with a pro-active reporting: competition launches, etc.
•    Cross functional role: Media.
•    The Brand Manager will be fully responsible for the media investment.

•    4 years’ experience in Marketing positions in the Luxury industry, preferably in Travel Retail.
•    Experience in a similar role.
•    Digital experience and knowledge is required
•    Experience with travel retail market is an advantage
•    Degree in Business Administration, Marketing, Luxury Management or similar.
•    Master’s degree is a plus.
•    Excellent command of Spanish and English. French and Portuguese are a plus.


Competencies required:
•    Flexibility & Time Management: ability to multi-task, prioritize workload and take responsibilities for deadlines.
•    Excellent communication and presentation skills, both verbal and written.
•    Ability to establish strong working relationships with cross functional teams
•    Goal oriented: business drive to achieve results, sensitivity to luxury and attention to details.
•    Creative thinker: analytical and problem-solving skills.
•    Consumer focused: understanding of the Americas region and diverse consumers.
•    Advanced use of MS Office.  Advanced digital & social media knowledge is a plus.
•    Brave and optimistic, fearless to challenge the status quo



Puig 2022. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other than its intended recipient is prohibited.

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Job Segment: Branding, Marketing Manager, Brand Manager, Brand Ambassador, Marketing