Penhaligon's, Social Media & PR Graduate

We’re looking for a Social Media Graduate with a strong TikTok-first mindset to support the growth and evolution of Penhaligon’s global social media presence.

We are looking for someone who is deeply connected to the cultural zeitgeist- someone who closely follows fashion, art, culture, entertainment and internet trends, and understands how these worlds intersect with social media. This role will support not only TikTok activity, but also wider social, PR and talent-led initiatives.

You’ll work closely with the team to help develop ideas, create content, support shoots, manage posting and engage communities, while contributing cultural insight on where the brand could grow next.

TikTok & Social Media Support

• Support the day-to-day management of Penhaligon’s TikTok account
• Bring forward ideas rooted in TikTok culture, trends, sounds and formats, adapted appropriately for a luxury brand
• Support content planning and publishing across TikTok and other Penhaligon’s social platforms

Content Creation

• Create and edit TikTok-first content (filming, basic editing and captions)
• Support reactive, trend-led content when relevant
• Support the management of our TikTok content freelancer, helping to feed ideas, share briefs, review content and ensure outputs align with brand tone, platform best practice and trends

Editorial Shoots & Talent Support (Non-TikTok Specific)

• Assist on editorial shoots involving VIP and talent, supporting teams on set
• Support the publishing of talent partnership content across Penhaligon’s social channels, liaising with internal teams on copy, approvals, timings and adaptations

Creator Castings

• Assist the team in reviewing talent lists from markets for advocacy, organic seeding and paid partnership opportunities

Community & Culture

• Manage and monitor social comments (with a focus on TikTok)
• Engage with the community in a timely, on-brand and culturally fluent way
• Share insights on audience sentiment, emerging trends and cultural moments

Cultural & Trend Awareness

• Stay closely connected to the zeitgeist, particularly across TikTok, fashion, art, culture, film, music and internet trends
• Regularly share inspiration, references and cultural insights with the team
• Contribute ideas on how Penhaligon’s can evolve its voice, content and presence in culturally relevant ways

• Previous experience in social media, ideally within the beauty, fragrance or luxury industry
• Strong understanding of TikTok platform, culture, trends and formats
• Previous content creation and editing experience
• Strong collaboration skills, working cross-functionally and supporting external partners
• Deep interest in fashion, art, music and emerging trends
• Highly organised, with strong prioritisation skills
• Comfortable dealing with complexity and ambiguity
• Strong attention to detail with sensitivity to luxury
• Results-oriented and solutions-driven
• Passionate about our brands and values