Penhaligon's, Communications Executive

The Opportunity

The Global Communications Executive role for Penhaligon’s will help drive the global Communications strategy working hand in hand with teams in global markets (UK, Europe, Americas, Asia and ME) focusing on key comms levers: events, seeding, influencer/VIPs and PR strategy. The role reports to the Global Communications Manager and sits within the Communications and Social Media department.

What you'll get to do

Execute the Global Communications Strategy under the leadership of the Communications Manager and support Penhaligon’s local expansion with the help of local teams in all key markets (EMEA, Americas, APAC, ME).

• Help to implement communications and social strategy globally, aligned with the overall brand vision and tailored to regional markets.
• Develop and share global communications guidelines with all markets.

PR and Influencer Marketing.

• Help execute influencer, celebrity, and press strategy and develop guidelines for localization in each market.
• Regular communication with key stakeholders across Penhaligon’s global markets to help shape local KOLs strategy and guide on the best talent fit.
• Support coordination of local PR agencies.
• Build relationships with top talent, celebrities, agents, and press in the home market and internationally when local teams require support on talent scouting.
• Liaise with perfumers and key spokespeople for interview opportunities with international media.

Key KPIs: Reach, EMV, Impressions, Mentions

Execute brand and NPD global events with the help of an events agency.

Strategic Brand Partnerships.

• Assist with developing strategic brand partnerships with key brands and artists to build brand experiences and PR angles to recruit new audiences and position Penhaligon’s alongside other luxury players.
• Work with the product development team and external suppliers to develop seeding/mailers used globally by all markets.
• Develop and share global brand partners guidelines with all markets.

Reporting and Budget Management.

• Assist with bi-monthly Comms and Comms reporting for distribution to Senior Leadership.
• Conduct competitor analysis.
• Track communications budget for all initiatives and raise purchase orders for suppliers.
• Help track and analyse KPIs and share results to inform future business decisions.

Product Orders, Gifting, and Send-outs Management.

• Place orders from the warehouse and book couriers when needed to gift talent or press, or to supply gifting for events.
• Coordinate product send-outs where needed.

We'd love to meet you if you have

Minimum of two years experience within the Beauty, Luxury or Consumer Goods industries in a similar role.

Events/PR experience is essential.

Fluency in English, both writen and spoken. Any additional language is an advantage. 

Self starter who is able to work autonomously, driving momentum and planning ahead.

Highly organised with excellent prioritisation skills. 

Excellent communication and presentation skills, both verbal and written. 

Great network of talent, press, VIPs and other luxury industry stakeholders.

Great knowledge of local and international industry palyers and pop culture.

Collaborative team player, with strong influencing and negotiation skills.

Sensitivity to luxury and passion for fragrance!

A few things you'll love about us