Head of Performance Marketing & Growth, Fragrance

The Opportunity

We are currently looking for a Head of Performance & Growth Marketing to join our growing Global Digital & Consumer Marketing team for our Fragrance brands Penhaligon's and L'Artisan Parfumeur based in London.

Reporting into the Director of Consumer Marketing, you will sit in a vibrant, bright team of over 45 people who support the global omnichannel business. This role has a team of 3 people to drive amazing 360 Media and affiliate programmes. You will own the Performance & Growth strategy for Penhaligon's and L'Artisan Parfumeur.

What you'll get to do

As the Head of Performance Marketing and Growth, you will be responsible for developing and executing innovative marketing strategies across various digital channels to drive growth and increase brand awareness. Your role will encompass both strategic planning and hands-on implementation, working closely with cross-functional teams to achieve business objectives. A deep understanding of digital channels, media, new/emerging channels and affiliates is essential to your success in this role.

· Develop and execute comprehensive performance marketing strategies, aligned with the brand's objectives, to drive growth across all digital channels, including paid search, display advertising, social media advertising and affiliates.

· Manage and own the agency relationship ensuring strategy is clear, objectives set and plans implemented with agreed KPIs. Monitor agency performance and share feedback via monthly scorecard.

· Manage and deliver paid media and affiliates contribution to brand site traffic and revenue based on agreed targets.

· Manage brand awareness campaigns across markets with differing levels of maturity. Work with creative team to produce optimal content and agency to refine target and test and learn creative messaging.

· Partner with media agency to continuously analyse and optimise marketing campaigns to maximise ROAS, increase conversion rates, and drive customer acquisition and retention.

· Oversee relationship with affiliates agency, supporting Affiliates & Partnership Manager. Ensure strong commercial plans are implemented, meeting revenue and ROI targets, onboard relevant new partners by identifying gaps and opportunities.

· Be the point of contact for all market leads and cocreate joint omnichannel marketing plans meeting aligned objectives.

· Partner with PR and comms teams to ensure we are maximising all brand related activity (partnerships, events, influencers etc.) and devise the paid, owned and earned strategy.

· Oversee briefing for all media assets from team ensuring brand and commercial needs are met as well as adhering to platform best practices.

· Support Performance Managers in sharing learnings with creative teams on what assets and content is performing well and rationale to inform future

· Lead and manage the team providing guidance, and training to foster their professional growth and drive exceptional performance.

· Arrange workshops and sessions with key platforms to partner on opportunities and any pilots we can participate in.

· Collaborate with internal stakeholders; ecommerce trading team, brand and creative teams, to ensure marketing initiatives align with brand positioning and messaging to maximise impact and storytelling moments.

· Drive data-driven decision-making processes, leveraging analytics and performance metrics to monitor campaign performance, identify insights, and make strategic recommendations.

· Oversee A/B testing roadmap to ensure ongoing learning on optimisations and improvements.

· Build and maintain strong relationships with external partners, agencies, and affiliates to optimise collaborations and explore mutually beneficial growth opportunities.

· Provide regular reports and updates to the executive team, highlighting key performance indicators, growth metrics, and actionable insights.

· Liaise with global media community to share any challenges, learnings etc. and ensure best practice per platform is adopted for these brands.

· Stay abreast of industry trends, emerging technologies, and innovative marketing tactics to identify growth opportunities and explore new channels for customer acquisition and engagement.

We'd love to meet you if you have

· Proven experience in performance marketing or a similar role within the luxury goods industry.

· Strong expertise in digital marketing channels, including paid search, display advertising, social media advertising and affiliate programs.

· Demonstrated track record of successfully driving growth and achieving business objectives through strategic marketing initiatives.

· Proficiency in data analysis and interpretation, with the ability to leverage analytics tools and metrics to optimise campaign performance.

· Budget & PO management

· Excellent leadership and team management skills, with a proven ability to motivate and inspire a team towards high performance.

· Innovative mindset, with a passion for exploring new channels, technologies, and trends to drive growth and stay ahead of the competition.

· Exceptional communication and collaboration skills, with the ability to effectively engage with cross-functional teams, stakeholders, and external partners.

· Strong project management abilities, with a focus on prioritisation, planning, and execution to meet deadlines and deliver results.

· Deep understanding of the luxury goods market, consumer behaviour, and the competitive landscape.

· Experience working with international markets and managing multilingual campaigns is a plus.

· Familiarity / passion for luxury fragrance is highly desirable.

· If you are a strategic thinker, results-oriented, and thrive in a dynamic and innovative environment, we want to hear from you!

A few things you'll love about us