Ecommerce Assistant Manager

The Opportunity

We are looking for an Assistant Ecommerce Manager to join our Niche & Wellness Brands Digital Hub based in London.

In this role you will be responsible for both the smooth day-to-day running of L’Artisan Parfumeur’s French website, the home market, including trade planning, content, merchandising and optimisation; as well as partnering with Consumer Marketing to drive initiatives. You will grow online sales ensuring both revenue and profitability targets are met and exceeded, whilst also delivering a world-class shopping experience and spearheading innovation through an ambitious development roadmap.

You will report to the Senior Ecommerce Manager and have one direct report, the Ecommerce Assistant. Additionally, you will have direct access to a ‘shared services’ team of 20 people who will help, support and guide on the 360 strategy. All sitting as part of a wider team of 50 consumer obsessed individuals! Alongside this, this role will work closely with the tech team based in Barcelona and with the brand team based in Paris.

You will need to be highly commercially driven Assistant Ecommerce Manager with a start-up mind set focused on achieving sales targets and increasing ROI, a great creative eye and knowledge of user experience.

This is a 12 month fixed- term contract.

What you'll get to do

Ecommerce

• Proactively contribute to, develop and execute the Online Trading & Marketing Plan for the French market in line with the overall Brand Marketing Calendar, business objectives and fragrance division’s activity.
• Accountable for ongoing website and product content through the CMS. Ensure high standards are sustained throughout the lifecycle of all SKUs, and all content is fully optimised for both Digital and local market variations.
• Work cross-functionally to manage stock levels and pricing for all the French market and all product categories.
• Support in delivering campaigns, ad hoc site improvements and the development roadmap – from defining requirements to testing and launching on time and to spec to deliver an outstanding user experience.
• Partner with the Finance and Demand Planning Teams to identify trends and develop both sales and product forecasts.
• Be the key point of contact for all communication with the Operations and Customer Services Team for France to ensure a best-in-class customer experience at all times.

Online Merchandising & Reporting

• Ensure the French website is visually merchandised perfectly and in line with the Online Trading & Marketing Plan, stock availability and bestsellers to drive sales performance.
• Optimise onsite search tools in order to improve findability and customer facing experiences.
• Utilise data and tools such as Google Analytics and Content Square to identify opportunities and implement initiatives to optimise customer journeys and conversion rate to improve sales performance.
• Report on daily, weekly and monthly sales and other KPIs, to understand and communicate to Management how the business is performing versus key targets.

Consumer Marketing

• Partner with the Consumer Marketing and Brand Marketing Teams to define and deliver exciting and educational content and activations, and ensure storytelling is consistent across all customer touchpoints.
• Support in defining Media and CRM activity and ensure that all initiatives are aligned with the Online Trading & Marketing Plan and propose ideas to drive innovation and cultivation.
• Be the Ecommerce point of contact for the Brand Marketing Team for France. Responsible for briefing campaign content requirements, whilst also ensuring these are delivered on time and that there is seamless cross-channel alignment.
• Collaborate with the NPD Team to ensure all Digital requirements are captured, including continually sharing insights on product performance and planning online exclusives.
• Ensure French website is organically optimised and adhere to SEO best practice; and work with the Performance Marketing Team to continuously identify opportunities to drive traffic and revenue through this channel.

We'd love to meet you if you have

• A dynamic and results-driven self-starter with a highly commercially focused outlook.
• 3+ years’ experience in a similar role, ideally within the Luxury or Fragrance industries.
• Ability to work proactively and effectively in an agile, fast-paced environment with a sense of urgency.
• Excellent organisation and time management skills with strong attention to detail and a creative eye.
• An appreciation for brand guidelines and the ability to drive sales without the use of promotions.
• A collaborative, passionate and hands-on cross-functional team player.
• Excellent communication skills, including fluent verbal and written English. Good working knowledge of French highly desirable.
• Data-driven with strong analytical and numerical skills.
• Demonstrated aptitude for technology, including a good understanding of web tools (SAP Commerce Cloud, Google Analytics and Content Square are a plus).
• Solid understanding and knowledge of UX/UI and online accessibility requirements.
• Passionate about delivering outstanding Digital consumer experiences.

A few things you'll love about us