DTC Manager

The Opportunity

Reporting into Marketing, this position will play a critical role within our organisation to drive the development of our online DTC platforms of our prestige brands. (Jean Paul Gaultier, Rabanne and Carolina Herrera). Being the main responsible for the definition and execution of our e-flagships strategies, the Puig UK Prestige DTC Manager will hold a pivotal position leading business operation, building and executing the marketing calendar with special focus on channel differentiation, capturing e-business opportunities, overseeing full P&L and closely cooperating with local and global stakeholders for the correct positioning of our platforms.

What you'll get to do

    Final owner of sales ambitions for our DTC platforms according to NPD funnel, market trends and brand strategy.
    Define channel strategy to build preference of the platform and flagship positioning among the rest of the distribution with special focus on differentiation and exclusive consumer experience.
    Design of animation calendar in collaboration with the rest of cross-functional departments to hit weekly and monthly sales targets.
    Close collaboration with global teams to ideate plans, align on priorities, deploy animations and work on specific market needs to overcome budget projections.
    A&P (advertising and promo line) allocation and tracking to guarantee the success of our plans with strong focus on ROI.
    Close coordination with e-tailing teams to shield the channel differentiation and secure correct orchestration of plans among the commercial network of wholesalers.
    Coordinate Media & advocacy plans to drive traffic and sales on site according to brand positioning and audience definition. Special mention to Media planning in collaboration with Senior Media Manager.
    Lead the local acceleration of CRM programs through database construction, qualification and targeting. 
    Analyse and distribute weekly/monthly reports to local and global teams to track the performance of the channel and guarantee insights to cross-departments.
    Deep dive into traffic/sessions, engagement, emails, retention and click through and assist in identifying root causes.
    Collaborate with UK Marketing team in the forecasting for all new launches including saleable items, GWPs and sampling
    Analyse core business trends on a weekly base and place replenishment orders with local demand / supply planning team based on supply
    Partner with supply planning to ensure timely receipt of inventory for collections and programs and communicate with global partners to help construct animation planning.
    Maintain knowledge of inventory reporting to ensure items are available for selling and assess any potential stock risks. Communicate with global if any item needs to be removed from site and update if any products need reservation adjustments.
    Maintain and upload allocations in SAP for entire DTC catalog. Ensure any DTC exclusives are set up in NCT and SAP prior to launching. 
    Develop and maintain a monthly competitive analysis with best-in-class examples of promotions, content, launches and digital experiences in the marketplace. Analyse competitive landscape and offer new ideas and share learnings with global ecommerce partners and internal teams.
    Perform daily audits on all DTC sites and communicate with global partners if any issues need to be rectified (price discrepancies, incorrect translations). 
    Thoroughly QA any marketing emails from global and provide translation feedback in a timely manner.

We'd love to meet you if you have

    Experience in an operational eComm role, with preference in DTC merchandising/planning or digital strategy.
    Experience owning sales deliverables against a DTC site.
    Expert knowledge and skill with data, data management, data activation and statistics, particularly as it relates to eCommerce and consumer analytics.
    Experience with beauty, fragrance, or CPG brands.
    Highly collaborative across different stakeholders in a matrixed environment.
    Strong projection & forecasting skills.
    P&L management familiarity.
    Comfortable with data and analytics.
    Self-motivated, results and solution oriented, strategic thinker.
    Highly detailed oriented with excellent time management skills.
    Inquisitive and enthusiastic about digital technology and marketing.

A few things you'll love about us