Job Req ID:  21441
Date:  21-Oct-2021

London, LND, GB

Functional area:  Marketing
Contract type:  1 | Permanent job
Business area:  Fragrances




Brand Manager

Location: London, United Kingdom

Reporting to: Senior Marketing Manager


As Brand Manager, you will work very closely with the UK cross-functional teams to drive the success of your brand and bring marketing campaigns to life from ideation to implementation. This role will have exposure to the international brand development, digital and communications teams with the opportunity to influence new projects. You will also have regular contact with retailers and external media agencies and should be adept at working at all levels of seniority with both internal and external stakeholders.


Key Responsibilities:


Building effective internal and external relationships:
•    Be comfortable working with people at all levels of the organisation and able to develop strong collaborative working relationships both internally and externally.
•    On-going contact with global head office teams to gain a solid understanding of brand vision and strategy and identify the most successful ways to tailor it for the UK market.
•    Clearly convey brand vision and work collaboratively with the UK cross functional teams and agency partners, for successful implementation of the UK marketing plans and strategic priorities.
•    Be the brand champion in all aspects of the brand in the UK market.


Developing marketing mixes from ideas to launch:
•    Lead local marketing mix planning, development and implementation, in line with brand vision and objectives. Responsible for all day-to-day operational management of the brand.
•    Implement new product launches and strive to maintain growth on icon pillar products, in alignment with the overall brand strategy. 
•    Manage product launches and new initiatives from concept, forecast through to retail and digital consumer experience.
•    Maintain and update marketing plans on an on-going basis. Regularly communicate brand plans to cross functional teams.
•    Lead marketing plan presentations to internal and external stakeholders. Ensure presentations for new product launches and promotions are 100% tailored to the audience, and delivered in a dynamic, clear and motivational manner. 
•    Take a wide, strategic view of all responsibilities and projects, conscious of implications for other departments and proactive in aligning and engaging all in the vision, clarifying requirements of others ahead of time.
•    A strong knowledge of the details of all brand dynamics, sales, objectives, KPIs and all marketing actions i.e. promotions, sampling activities etc.


Monitoring budget, forecast and sales:
•    Gain a solid understanding of the advertising and promotional budget.
•    Establish/manage brand budgets and accurately track marketing spend, in line with financial objectives.
•    Work closely with the Demand Planning and Commercial teams to ensure forecast accuracy and stock availability. 
•    Evaluate sales performance at both sell in and sell out level, working with the relevant departments on action plans. Monitor results in terms of sell through, NPD and plan contingencies when relevant. 


Partner with Sales and Retail teams to maximise sell-in and sell-through:
•    Work closely with the Commercial and Retail teams to propose and deliver tailored trade marketing plans based on specific retailer group strategies.
•    Work with the etailing team to build and develop the online strategy for the brand, providing all the tools required, as well as assisting with any retailer briefs. 
•    Collaborate with the global DTC team on launch plans and email calendar. 
•    Regular field visits to monitor activity out in store with a pro-active reporting: competition, launches, respect of merchandising guidelines, etc.


Communicate and coordinate plans with the Media, PR and Digital teams:
•    Work with the media manager to determine effective media strategy and brief media agencies to bring it to life. Deliver effective and efficient briefs in line with media manager recommendations. 
•    Plan and order media artwork in advance and ensure smooth artwork process and quality, proactively following up plans with the relevant media owners. Keep effective control of media costs and invoices. 
•    Manage all digital sampling initiatives, liaising with the sampling agency to provide assets, copy and samples. 
•    Work closely with the Communications and Digital teams to ensure all PR and online opportunities are maximised. 


Observe trends & bring new ideas to grow the brand:
•    Contribute to new creative ideas on how to take the brand to the next level across all 360 touch points specifically to help grow online
•    Continually monitor & observe trends in the industry and across competitors, proposing new 




•    3 years+ in a similar role 
•    Experience within the beauty/fragrance industry is an advantage.
•    Digital experience or knowledge is an advantage.


•    Educated to graduate degree level 


•    English
•    French is an advantage not essential  


•    Highly numerate, with ability to analyse figures to draw conclusions and strong business recommendations.
•    Self-starter able to work autonomously, driving momentum on multiple projects and proactively planning ahead.
•    Highly organised with prioritisation skills.
•    Excellent communication and presentation skills, both verbal and written.
•    Collaborative team player, with strong influencing and negotiation skills.
•    At ease dealing with complexity and ambiguity.
•    Sensitivity to luxury and good attention to detail.


Specific Knowledge required: 
•    Microsoft Office suite (Microsoft Outlook, Word, advanced Excel and PowerPoint all essential).



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