Job Req ID:  18743


Functional area:  Retail
Contract type:  1 | Permanent job
Business area:  Fragrances




Retail Director - Middle East


At Puig Middle East,we are looking for a Retail Director to join our team in Dubai. Reporting to the General Manager of Puig Middle East, you will be responsible for designing and driving the retail and service excellence strategy for Puig fragrance brands across the Middle East. You will also lead the In-Store Visibility (Retail design & merchandizing) activities and Education across the Middle East.


Functions and Responsibilities:

  • Set up and implement a local Retail strategy to enhance retail excellence (both instore and education strategy)
  • Collaborate with Marketing and Commercial team to create and develop the retail marketing plan including POS objectives and calendars in terms of image by brands both permanent and temporary as well as BAs Education plan
  • Responsible for the Retail budget (both in store and education)
  • Drive and oversee retail projects (new POS opening, in store refurbishments, temporary animations etc.) in term of strategy implementation, retail and brands guidelines compliance and provide feedback/input to Commercial & Marketing team
  • Identify and present new space opportunities for the development of our brands
  • Gather market information and competitor’s best practices to propose new ideas in retail excellence (both retail visibility/merchandizing and BAs shopping experience) 
  • Analyze the performance and profitability of all in store (retail visibility & merchandizing) activities
  • Manage and maintain the retail audit process, in line with company guidelines
  • Partner with Puig distributors to develop a BA management strategy (incentive plans, mystery shopping, merchandizing, grooming, selling skills, 1st class customer service) to ensure POS excellence at all times
  • Lead and manage a team of 2 In Store Executives and 1 Training Executive



  • Experience: Strong retail background in the luxury and beauty sector with experience in store/BAs management. Experience in fragrance industry is an advantage
  • Education: Graduate calibre in business/marketing or similar field
  • Languages: Fluency in English. Arabic is an asset  
  • Skills & Knowledge required:
    • Ability to work both hands on and strategically
    • Sensitiveness to luxury and excellence in quality
    • Leadership and strong people management skills
    • Collaborative nature, ability to work with cross functional teams
    • Ability to take initiatives, work independently
    • Strong interest in emerging markets and passion about the fragrance and luxury industry.
    • Demonstrate maturity and strong commercial acumen.



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