Marketing Brand Manager

The Opportunity

As a Brand Manager you will be responsible for developing strategy, 360 marketing plans, promotional programs, proactively monitoring and analyzing budget spending, SKU/category performance, and post-launch analysis for our Love Brands.

What you'll get to do

• Collaborate in the developing, executing, and analyzing marketing programs and strategies to increase market share, growth opportunities, and enhance in-store consumer experiences.
• Act as the guardian of the brand image and customer experience, conducting brand and market analysis to inform strategic decisions. Developing business strategies to capitalize on growth opportunities and mitigate potential risks.
• Stay updated on competitor activities and industry developments, applying relevant insights to marketing initiatives.
• Evaluate and analyze brand performance to measure the effectiveness of marketing programs, analyze ROI, create action plans, and provide comprehensive reports on product launches. Lead strategic recommendations and drive key promotional milestones.
• Ensure effective communication of key learnings to inform decision-making and growth strategies for key accounts.
• Implement impactful 360-degree marketing executions to engage consumers, drive sales, and achieve objectives related to market share, net revenues, and profitability.
• Coordinate with sales, retail, education, demand planning, operations, finance, and licensed brand partners and retailers to align marketing plans, events, training, and budgets.
• Collaborate actively in launch tracking and delivery with the Demand Planning/Operations team.
• Maintain competitive intelligence by liaising with field sales teams, conducting store visits, and staying informed about competition through trade publications
• Regularly analyze the performance of assigned brands, identifying areas for improvement.
• Propose new product and promotional ideas for the market.
• Forecast seasonal POS materials, new launches, and animation materials.
• Monitor product stock levels and actively control inventory levels and forecasts.

We'd love to meet you if you have

• +5 years of experience in beauty marketing or a similar role.
• Previous experience working with a licensed brand.
• Strong attention to detail and an understanding of the importance of brand image and business strategies.
• Entrepreneurial mindset.
• Conversational English Skills.