MakeUp Brand Manager

The Opportunity

As the EMEA Brand Manager for Rabanne & Carolina Herrera Makeup lines, you will act as a link between Global Brand Strategy and Local Market execution, creating impactful, well-coordinated plans that drive the brands’ growth throughout the European market. This is a highly collaborative position, requiring coordination between global, local, and cross-functional teams (Retail, Digital, PR, Education…) to secure a seamless 360º strategy & execution. Looking for a highly motivated & engaged profile. 

What you'll get to do

Brand Strategy: 

• Define and support in the implementation of the Brands’ Strategy in EMEA region, aligning with the global brand vision and values.   
• GTM & Expansion Plan: work with Global Teams & Local Markets on the GTM Strategy and Doors’ opening plan for each Brand & Market. 
• Understand market reality, trends and competitors’ activities to identify opportunities and translate them into actionable strategies. 
• Ensure brand visibility and experience consistency across all physical and digital touchpoints. 

Marketing & Activation Plans:  

• Define the Brands’ Marketing Plans across EU to drive Brands’ Growth through product innovation and existing lines 
• Work on full-funnel strategies to drive brand awareness, consideration and foster conversion 
• Coordinate with local and regional cross-functional teams to secure the right implementation of marketing plans (Media/PR/Retail/Trade Marketing/Digital/Education/Commercial…) 
• Work in close collaboration with retailers to maximize joint business 

Portfolio Management & Forecasting: 

• Oversee the lifecycle of products, including product launches, re-promotions and discontinuations – securing the right forecasting management to meet the demand 
• Closely Track Forecasts & Sales to minimize & control inventory losses 
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Sell Out / Sell In KPIs monitoring:   

• Weekly sales follow-up to identify opportunities and pain points per market 
• Adapt annual plans according to results, working on maximizing opportunities and tackling pain points 

P&L Management: 

• Together with Finance & Local Teams, secure the brands’ budget optimum management to balance growth & profitability  
• Set accurate forecasts and performance targets 

Brands & Markets Coordination 

• Identify markets’ needs and work hand in hand with brands to meet them 
• Act as a bridge between brand vision and local market reality 
• ​​​​​​​Provide Guidance to Markets on Portfolio Priorities, Activation Plan & Strategy 

We'd love to meet you if you have

Experience: At least 2 years as Brand Manager, preferably in a beauty company 

Languages: English is a must 

Competencies:  

• Strong analytical skills and data-driven thinking; comfortable working with numbers, metrics and spreadsheets 
• Excellent communication skills 
• Up-to-date with latest trends and marketing best practices 
• Business savvy and digital curiosity 
• Excellent interpersonal and influencing skills; teamwork & cooperation 
• Solid presentation skills 
• High level of flexibility, adaptability & professional maturity 

Specific Knowledge required:  

• Excellent understanding of the full marketing mix 
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management 
• Passion about the fragrance and beauty & personal care industry. Previous experience in make up  

A few things you'll love about us