Job Req ID:  18775

Barcelona, B, ES

Functional area:  Digital
Contract type:  1 | Permanent job
Business area:  Fragrances




Digital Marketing Manager

Mission: Lead and create the digital vision for the Local & Regional Lifestyle Brands.


Main tasks:

  • Collaborate with Brand Managers and their teams to integrate digital in order to create complete and engaging marketing campaigns; drive change with Markets in their implementation
  • Paid media management including strategy, plan approvals, plan tracking & post campaign reporting, research and learnings implementation
  • Develop and lead the digital assets strategy & implementation together with Brand teams
  • Content and Video Online Strategy deployment, focused on target and connection with most appropriate platforms
  • Settlement of programmatic buying & Google platform
  • Develop the Social Media Strategy for brands
  • Management and update of transversal areas such as SEM, SEO; Social partners (Facebook, Instagram, Snapchat, TikTok, 21 Buttons…)
  • Gather & help applying creative digital media learnings to brand campaigns
  • Data KPI tracking & maintenance of data visualization technology (currently Datorama). Usage of Data for creating new digital strategies. Coordination of media owners (google, facebook, etc) for business reviews, negotiations and pioneering activities
  • Brand campaigns for ecommerce
  • Best in class CRM program


Desired Skills and Experience:

  • Business vision and teamwork spirit, plus project and coordination management (both internal and external teams, digital media operations agencies, strategic partners)
  • Strong experience in a digital agency or in a digital marketing role within a multinational company
  • International experience and mindset
  • English and Spanish fluent, other languages would be a plus
  • Excellent communication and interpersonal skills
  • Creative, innovative
  • Strong experience conducting user experience testing and solid understanding of core usability principles
  • Strong data analysis skills
  • University Degree



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