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Job Req ID:  18128
Date:  01-Dec-2019
Location: 

Barcelona, B, ES

Functional area:  Digital
Contract type:  1 | Permanent job
Business area:  Fragrances

 

 

 

Digital Marketing Manager

Mission: Lead and create the digital vision for the Local & Regional Lifestyle Brands.

 

Main tasks:

  • Collaborate with Brand Managers and their teams to integrate digital in order to create complete and engaging marketing campaigns; drive change with Markets in their implementation
  • Paid media management including strategy, plan approvals, plan tracking & post campaign reporting, research and learnings implementation
  • Develop and lead the digital assets strategy & implementation together with Brand teams
  • Content and Video Online Strategy deployment, focused on target and connection with most appropriate platforms
  • Settlement of programmatic buying & Google platform
  • Develop the Social Media Strategy for brands
  • Develop the Influencer program, from scouting (demographics, insights) to reporting (metrics obsession). Guidelines development focused on newness and effectiveness. Seeding plans in line with PR.
  • Events: Conceptualize, plan and execute consumer activations in line with event agencies to bring to life seasonal brand initiatives. Develop activation reports to document and present as best practices. Work with PR to build a strong communication plan and ensure a consistent flow of messaging (always on approach) across all channels
  • Management and update of transversal areas such as SEM, SEO; Social partners (Facebook, Instagram, Snapchat, TikTok, 21 Buttons…)
  • Gather & help applying creative digital media learnings to brand campaigns
  • Data KPI tracking & maintenance of data visualization technology (currently Datorama). Usage of Data for creating new digital strategies. Coordination of media owners (google, facebook, etc) for business reviews, negotiations and pioneering activities
  • Collaborate with Media, eTailing, Consumer Insights teams in the development of an e-listening strategy and implementation throughout brands. Help expand ecommerce opportunities (e.g. Birchbox). Social media & Influencers management model definition
  • Coordination & Implementation of digital learning roadmap (PUIG Digital Academy)
  • Brand campaigns for ecommerce
  • Best in class CRM program

 

Desired Skills and Experience:

  • Business vision and teamwork spirit, plus project and coordination management (both internal and external teams, digital media operations agencies, strategic partners)
  • Strong experience in a digital agency or in a digital marketing role within a multinational company
  • International experience and mindset
  • English and Spanish fluent, other languages would be a plus
  • Excellent communication and interpersonal skills
  • Creative, innovative
  • Strong experience conducting user experience testing and solid understanding of core usability principles
  • Strong data analysis skills
  • Passionate about fragrances and fashion
  • University Degree

 

 

Puig 2019. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other tan its intended recipient is prohibited.