Job Req ID:  22987
Date:  27-Jul-2022
Location: 

Barcelona, B, ES

Functional area:  Digital
Contract type:  1 | Permanent job
Business area: 

 

 

 

Digital Manager

GLOBAL DIGITAL CAMPAIGN MANAGER (PROGRAMMATIC)  

 

Location: Barcelona

 

Mission:  

The purpose of this position is to support, evangelize and accelerate Puig Programmatic activity as a key driver for boosting our media efficiency. As part of the Global Media team and in strong collaboration and partnership with Puig Media teams (local & global) the Global Digital Campaign Manager is responsible for the programmatic and addressable media acceleration defining the role of programmatic in the media mix for achieving the highest efficiency and effectiveness in our multimedia strategy. 

Secondly, this position will also support the digital and media team of one of our main brands in helping Puig Local Offices to translate its digital brand strategies into local digital media strategies, helping the digital brand teams to align digital projects with digital paid media strategies and defining and managing the digital paid media strategies for the DTC.

 

Responsibilities/Key Tasks 

    Develop and deliver ad hoc brand digital media guidelines and planning golden rules for the markets and ensure the alignment, roll out, follow-up and support plan with them
    Define brand digital media objectives and kpis
    Lead strategic and tactical digital planning activities with global media agency both for markets campaigns (support) and brand DTCs campaigns (execution)
    Define the role of programmatic approach in our media mix balancing the investment to achieve highest media efficiency and effectiveness.
    Define paid media programmatic strategies and guidelines from awareness, consideration, lead acquisition and sales conversion relevant across the globe taking in consideration local specificities in partnership with local teams.   
    Explore and enhance new programmatic opportunities such as CTV, Audio, DOOH, etc
    Definition of standardized programmatic media effectiveness and ROI across markets, establishing best practice methodology, use of technology and partners.  
    Lead the programmatic team in the agency ensuring the excellence in the implementation and the achievement of the goals defined
    Lead the programmatic agenda with our main global advertising partners.
    Train markets and brands in programmatic and addressable media, 
    Gather a strong internal performance community to foster innovation & test, learn & scale approaches
    Provide global and local benchmarks, learnings and best practices across brands and markets for programmatic.
    Ensure that partners and internal stakeholders follow our programmatic best practice and media guidelines.
    Optimizing, tracking & reporting with a focus on data accuracy
    Continually look for opportunities to streamline and improve processes.

 


Experience: 

At least 5 years in a similar position in the media industry, preferably in a digital media agency, digital media department of a beauty and personal care company or consultancy company
At least 3 year’s experience in defining, managing and supervising programmatic strategies. 


Education:  Business Administration, Marketing, Communication.  
Digital certification programs such as Google, Facebook Blueprint, Twitter Flight school, etc will be evaluated
 
Languages:  Advanced professional English, Advanced professional French, Spanish

 

 Competencies:   

    Strong experience in programmatic and addressable media strategies 
    Deep understanding of the programmatic and addressable media ecosystem including all kind of media inventory, audiences and technology partners.
    Consumer journey savvy, key for our audience activation through programmatic strategies
    Advanced knowledge of Google Analytics, Google Adwords, Google DV360 & SA360, Facebook Business Manager.
    Strong analytical skills and data-driven thinking; comfortable working with numbers, metrics and BI tools and spreadsheets
    Excellent interpersonal and influencing skills; teamwork & cooperation
    Strong presentation skills and high level of articulation required
    Collaborative team player
    Up to date with latest trends and digital marketing/media best practices
    Business savvy and digital curiosity
    International experience,
    Previous experience in a matrixial organization is a plus. 

 

Specific Knowledge required: 
    Proven ability to develop digital programmatic media strategies and effectively communicate recommendations to Puig Local Offices and Media Agency
    Brand and performance planning experience essential, demonstration knowledge of all digital performance media planning disciplines (social, programmatic, search, affiliates, etc)
    Strong understanding of customer journey plannning
    Advanced understanding of programmatic ecosystems (DSPs, Ad exchanges, RTB, ad tracking platforms, data providers, etc)
    Good working knowledge of key industry planning and buying and analytics tools and platforms (e.g. Google adwords, DCM, DV360, DS360, GA360, Facebook ads, Twitter ads, Snapchat ads, Tiktok ads, Pinterest ads, Amazon, etc) 
    Superior skills with MS Excel, MS Powerpoint and analytics tools 
    Passion about the beauty & luxuy industry
 

 

 

Puig 2022. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other than its intended recipient is prohibited.


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