Job Req ID:  20669
Date:  22-Jul-2021

Barcelona, B, ES

Functional area:  Digital
Contract type:  1 | Permanent job
Business area:  Fragrances




Consumer Experience Insights Manager

Consumer Experience Insights Manager 

Location: Barcelona, Spain 

This role reports to the Global Consumer & Shopper Insights Director with the purpose of acting as a thought-challenger and opportunity seeker to help the teams (Brand, Market and Global teams) to navigate the way. We are looking for someone who will passionately drive consumer & shopper insights at the heart of our strategy, key for achieving a world class beauty experience. 

Your mission will be to deliver data-driven category and consumer insights to empower the teams to make better consumer insights-led decisions in line with the goals of the Puig brand portfolio (Lifestyle, Prestige and Niche Brands) worldwide. 


The successful candidate will have a blend of strategic business thinking, consumer insights, digital analytics and data manipulation skills as well the ability to synthesize and communicate key insights in a visual way.  


Functions and Responsibilities:
Active member of the Insights team, representing the voice of the consumer to provide strategic actionable and thought-provoking insights to our company’s internal clients (Brand & Market teams, Media, CRM, Retail, Digital teams, etc.)
Brand health tracking studies: monitor brands’ health & track impact of media investment in brand health and increase as well understanding of the real user & buyer of our brands. Main objective to highlight the opportunities to increase the love towards our brands.
Master the Beauty category dynamics: ensure understanding of consumers’ usage and attitudes and drivers in the Beauty category in general (fragrances and make-up primarily, but also skin care) 
Omnichannel consumer Journey: help navigate the way in the transformation towards an omnichannel mindset by excelling in the understanding of the omnichannel consumer journey and ensure unlocking the clues for a seamless experience.
Consumer understanding: usage of data, mainly from digital sources, to detect opportunities in a continuous manner and help Brand & Market teams exploit pockets of growth. (Consumer Data Platform, Google Analytics, Social listening…)


We are therefore looking for someone:
-    With high capabilities of 360º data analysis, gathering data from a wide range of sources: 
o    Primary research ad-hoc projects: project management in time and in budget of a diverse typology of methodologies (qualitative and quantitative) from set-up, brief consolidation and fieldwork preparation (questionnaire, discussion guide) through final results.
o    Center of excellence of a wide range of additional internal and external data sources: external information platforms, Purchase panel data, Social listening, Google AdWords and Google Analytics, Brand lift studies, CRM, retailers’ data, FB audiences…
o    Leveraging data of the unknown consumer as well as the known consumer

-    As well as a great communicator with visual presentation skills: 
o    Work closely with wider teams to drive consumer-centric mindset by putting the consumer in critical strategic discussion ensuring robust insights are actively woven into the strategy and campaign planning process
o    Building relationships with key stakeholders to understand their research needs and work alongside them to embed insights recommendations, respond to category and brand priorities
o    Drive usage and application of insights to influence recommendation at global level by bringing innovation in the way insights are shared and presented


-   Experience: 
­    Demonstrable solid experience in market research (whether in research agency, media agency or client-side) managing qualitative and quantitative studies
­    General knowledge of beauty cosmetics & luxury industry is preferred, and a keen interest in fashion and artistic fields (architecture, art in general, design…).
­    Experience in a digital-first company (dot-com or D2C -Direct to consumer) highly valued.
­    Experience of working with business leads and marketing teams to successfully meet deadlines in a fast-paced, rapidly-changing environment
­    Proficient in data management: comfortable managing large and complex sets of data to lead data analysis in marketing, media (on & off), retail or digital environment.
­    8 years of experience and possess a bachelor’s degree ideally in a numerical discipline
­    International experience highly valued.


•   Languages: Bilingual in English and Spanish or French. Any other language would be a plus.


•   Competencies: 
    Ability to compile lots of data and insight from various channels into meaningful recommendations for the business

    & attention to detail (excellent knowledge of excel)
    With the ability to manage multiple projects and effectively prioritize workload and thrive in a fast-paced environment to drive results.
    Proactive mindset and a passion for problem solving
    Empathetic mindset balanced with a certain level of assertiveness.
    Strong communication, visual presentation (excellent knowledge PowerPoint)
    Charismatic & good team spirit



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