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Job Req ID:  20669
Date:  22-Jul-2021
Location: 

Barcelona, B, ES

Functional area:  Digital
Contract type:  1 | Permanent job
Business area:  Fragrances

 

 

 

Consumer Experience Insights Manager

Consumer Experience Insights Manager 


Location: Barcelona, Spain 


Mission:
This role reports to the Global Consumer & Shopper Insights Director with the purpose of acting as a thought-challenger and opportunity seeker to help the teams (Brand, Market and Global teams) to navigate the way. We are looking for someone who will passionately drive consumer & shopper insights at the heart of our strategy, key for achieving a world class beauty experience. 

Your mission will be to deliver data-driven category and consumer insights to empower the teams to make better consumer insights-led decisions in line with the goals of the Puig brand portfolio (Lifestyle, Prestige and Niche Brands) worldwide. 

 

The successful candidate will have a blend of strategic business thinking, consumer insights, digital analytics and data manipulation skills as well the ability to synthesize and communicate key insights in a visual way.  

 

Functions and Responsibilities:
Active member of the Insights team, representing the voice of the consumer to provide strategic actionable and thought-provoking insights to our company’s internal clients (Brand & Market teams, Media, CRM, Retail, Digital teams, etc.)
Brand health tracking studies: monitor brands’ health & track impact of media investment in brand health and increase as well understanding of the real user & buyer of our brands. Main objective to highlight the opportunities to increase the love towards our brands.
Master the Beauty category dynamics: ensure understanding of consumers’ usage and attitudes and drivers in the Beauty category in general (fragrances and make-up primarily, but also skin care) 
Omnichannel consumer Journey: help navigate the way in the transformation towards an omnichannel mindset by excelling in the understanding of the omnichannel consumer journey and ensure unlocking the clues for a seamless experience.
Consumer understanding: usage of data, mainly from digital sources, to detect opportunities in a continuous manner and help Brand & Market teams exploit pockets of growth. (Consumer Data Platform, Google Analytics, Social listening…)

 

We are therefore looking for someone:
-    With high capabilities of 360º data analysis, gathering data from a wide range of sources: 
o    Primary research ad-hoc projects: project management in time and in budget of a diverse typology of methodologies (qualitative and quantitative) from set-up, brief consolidation and fieldwork preparation (questionnaire, discussion guide) through final results.
o    Center of excellence of a wide range of additional internal and external data sources: external information platforms, Purchase panel data, Social listening, Google AdWords and Google Analytics, Brand lift studies, CRM, retailers’ data, FB audiences…
o    Leveraging data of the unknown consumer as well as the known consumer


-    As well as a great communicator with visual presentation skills: 
o    Work closely with wider teams to drive consumer-centric mindset by putting the consumer in critical strategic discussion ensuring robust insights are actively woven into the strategy and campaign planning process
o    Building relationships with key stakeholders to understand their research needs and work alongside them to embed insights recommendations, respond to category and brand priorities
o    Drive usage and application of insights to influence recommendation at global level by bringing innovation in the way insights are shared and presented


Requirements:

-   Experience: 
­    Demonstrable solid experience in market research (whether in research agency, media agency or client-side) managing qualitative and quantitative studies
­    General knowledge of beauty cosmetics & luxury industry is preferred, and a keen interest in fashion and artistic fields (architecture, art in general, design…).
­    Experience in a digital-first company (dot-com or D2C -Direct to consumer) highly valued.
­    Experience of working with business leads and marketing teams to successfully meet deadlines in a fast-paced, rapidly-changing environment
­    Proficient in data management: comfortable managing large and complex sets of data to lead data analysis in marketing, media (on & off), retail or digital environment.
­    8 years of experience and possess a bachelor’s degree ideally in a numerical discipline
­    International experience highly valued.

 

•   Languages: Bilingual in English and Spanish or French. Any other language would be a plus.

 

•   Competencies: 
­    STRATEGIC BUSINESS THINKING
    Ability to compile lots of data and insight from various channels into meaningful recommendations for the business
    SUPPORTED BY STRONG ANALYTICAL SKILLS

    & attention to detail (excellent knowledge of excel)
­    STRONG PLANNING AND ORGANIZATION SKILLS 
    With the ability to manage multiple projects and effectively prioritize workload and thrive in a fast-paced environment to drive results.
­    SERVICE ORIENTATION
    Proactive mindset and a passion for problem solving
    Empathetic mindset balanced with a certain level of assertiveness.
­    INTERPERSONAL SKILLS
    Strong communication, visual presentation (excellent knowledge PowerPoint)
    Charismatic & good team spirit
 

 

 

Puig 2021. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other tan its intended recipient is prohibited.


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