Group DTC Ecommerce Director

Location:

London, LND, GB

Team: Digital

Job type: Permanent

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

The Opportunity

As the Group DTC Ecommerce Director, you will be at the forefront of driving digital transformation across our beauty and fashion brands. Your mission is to elevate our Direct-to-Consumer (DTC) strategy, ensuring best practices, seamless user experiences, and robust business growth. You’ll collaborate with cross-functional teams, aligning roadmaps, and championing data-driven decision-making.

What you'll get to do

Curate and disseminate DTC best practice, strategies and insights to digital brand business owners
Oversee merchandising strategies, ensuring optimal product presentation, assortment and inventory
Drive intuitive navigation design, enhancing user journey and conversion
Implement rigorous testing methodologies to optimize user interfaces and enhance overall user satisfaction
Develop effective sampling programs to drive customer engagement and loyalty
Establish clear guidelines for promotions, discounts and special offers
Craft strategies to maximize cross selling and upselling opportunities
Ensure robust data collection methods for customer insights and personalization
Implement and maintain accurate GA tagging for performance tracking
Drive SEO best practices to enhance organic visibility and traffic
Advise on digital expansion strategies
Regularly analyze competitors’ digital initiatives and benchmark
Prepare comprehensive reports charting progress against budget and core KPIs
Harmonize P&L reporting across all brands
Work closely with corporate teams align roadmaps and planning methodologies
Steer the group’s white label website development roadmap prioritizing brand-specific needs

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

Job Req ID: 26485

Puig 2024. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other than its intended recipient is prohibited.

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